Most brands don’t have a traffic problem, they have a psychology problem.
Clicks don’t equal conversions because most ads are optimized for algorithms, not for how humans actually make buying decisions.
That’s where I come in.
I'm a Performance Marketer + Creative Strategist helping 7-figure DTC eCommerce brands scale through psychology-driven paid media systems.
I combine buyer psychology, creative strategy, and performance marketing to build campaigns designed to improve conversion efficiency, not just generate clicks.
Across client accounts, I’ve helped:
- Scale campaigns to 4x–16x ROAS across Meta, TikTok, and Pinterest
- Improve CPA efficiency (up to $15 or lower) while increasing spend during scaling phases
- Increase CTR (4% and up) and creative engagement through structured hook and angle testing
- Reduce wasted ad spend by identifying winning creatives faster
- Build scalable creative testing systems that improve revenue per creative iteration
My approach focuses on the metrics that actually matter:
• ROAS
• CPA/CAC efficiency
• CTR improvement
• Creative iteration velocity
• Scalable profitability
Because great marketing isn’t about “convincing” people to buy.
It’s about understanding how people make decisions, then aligning creative, messaging, and media buying around that behavior.
If you’re looking for someone who thinks beyond clicks and focuses on scalable, profitable growth, let’s connect.
Connect with me here:
LinkedIn: -----------.-----------/in/trixiemaeperez/
