Web Development, Digital Marketing, E-Business, IT Projects

Professional Overview:
I am a seasoned Virtual Assistant with more than 15+ years of extensive experience supporting CEOs, startup founders, coaches, agencies, and established businesses across a diverse range of digital, operational, and technical functions. My background blends web development, digital marketing, CRM administration, workflow automation, project management, and creative production—allowing me to deliver end-to-end solutions that are strategic, efficient, and results-driven.

With a bachelor’s degree in Information Management (Information Systems) from West Visayas State University, I bring both strong academic grounding and decades of hands-on expertise in real-world operations. I am known for my reliability, structured thinking, advanced technical skills, and ability to manage projects and teams with clarity, speed, and professionalism.

Core Expertise & Experience:

Below is a comprehensive set of my competencies—each backed by years of proven experience and real business outcomes.

1. Web Development & Website Management (7+ years)
Web Development platforms that I'm an expert at using are the following:

WordPress, Wix, Google Sites, and Squarespace. I specialize in building, managing, optimizing, and troubleshooting websites across leading platforms.

Skills include:
• Custom WordPress development using Elementor and Divi
• Full Wix website setup (design, structure, SEO, integrations, automations)
• Website migration, hosting management, DNS, SSL, backups, and domain setup
• Landing page optimization for conversions (CRO)
• Website speed enhancement, mobile responsiveness, and UX improvement
• Integration of third-party tools, forms, analytics, and marketing systems

2. Digital Marketing & Online Growth Strategy (5+ years)
I support brands in building visibility, generating leads, and structuring digital funnels.

Strengths include:
• SEO-focused content design and website optimization
• Email marketing setup and automation (Mailchimp, ActiveCampaign, Keap/Infusionsoft)
• Social media content development and scheduling
• Funnel creation (ClickFunnels, Kartra, Leadpages)
• Performance analytics using GA4, Search Console, and heatmaps
• Campaign tracking, reporting, and optimization

3. CRM Systems & Customer Lifecycle Management (5+ years)
I help businesses build strong customer relationships through organized, data-driven CRM systems. Platforms I manage expertly:
• ZoomInfo
• Keap CRM
• Kartra CRM

I'm also familiar with the following CRM systems:
• HubSpot
• GoHighLevel
• Zoho CRM
• Salesforce (admin-level tasks)
• Pipedrive
• Monday CRM

Key functions are: Full CRM setup, pipeline creation, segmentation, and automation; Lead routing, scoring, and tracking; Dashboard creation and KPI reporting; and Data cleaning and standardization

4. Systems Integration & Workflow Automation (7+ years)
I design seamless, automated workflows that save time, reduce human error, and streamline operations. The tools for Automation that I'm an expert in are the following:

• Zapier workflows
• API-based integrations for websites and CRMs
• Form-to-CRM routing
• Automated email sequences
• E-commerce order flows
• Spreadsheet automations
• Calendar scheduling automations
• Integration of booking systems like Calendly, Acuity

5. E-Commerce Store Management (3+ years)
I have experience managing Shopify online stores for more than 3 years. I am also familiar with various platforms:
• WooCommerce
• Etsy
• Amazon Seller Central

Some of my daily tasks include product listing, optimization, inventory updates, order processing, customer support, refunds, store design improvement, integration of payment gateways and apps, and abandoned cart workflow setup.

6. Video Editing & Multimedia Support (Clipchamp Pro—5 years)
• Long-form and short-form video editing
• Reels, TikTok, YouTube videos, training videos
• Captioning, transitions, overlays, and branding

7. Graphic Design & Brand Support (Canva Pro—7+ years)
• Social media graphics, banners, thumbnails
• eBooks, lead magnets, PDFs, brochures
• Brand kits, templates, logos
• Presentation designs and infographics

8. Audio Editing (Audacity—3+ years)
• Noise reduction
• Podcast cleanup
• Audio enhancement
• Mixing and leveling

9. Training & LMS Support (Lightspeed VT—3+ years)
• Uploading, managing, and structuring training modules
• User progress management
• Content updating and optimization
• Reporting and admin tasks
I'm familiar with other LMS Platforms:
• Kajabi
• LearnDash
• TalentLMS

10. Project Management & Operations Support (Asana, -----------, Trello, ClickUp—5+ years)
• Project planning, timelines, and execution
• Task delegation and team communication
• SOP creation and documentation
• Operations monitoring and reporting
• Building workflows and business processes

I also bring a wide range of complementary skills that enhance efficiency and output quality, like the following: Data management, reporting, and visualization (Google Sheets, Excel, Data Studio); Content writing & copywriting (blogs, emails, product descriptions, scripts); Lead generation & outbound prospecting; Email support & customer service; Calendar and inbox management for executives; Technical troubleshooting and QA testing; Branding assistance and marketing strategy support; Documentation, SOP building, and knowledge base creation.

My clients are happy and satisfied and appreciate me for reliability and consistency, clear communication and proactive updates, a fast learning curve and adaptability, the ability to handle sensitive tasks with confidentiality, precision, structure, and efficiency, and a solutions-oriented mindset that reduces workload and improves outcomes.

Let’s Work Together! If you’re looking for a high-level Virtual Assistant who brings not just task execution but strategy, structure, technical expertise, and long-term value, I would be delighted to support your business. Let’s build a partnership that elevates your operations, strengthens your brand, and frees you to focus on what matters most.