Digital Marketing Specialist | Paid Media, Growth Strategy & Campaign Execution

Results-driven digital marketing professional with hands-on experience managing paid media, campaign strategy, and end-to-end marketing execution for eCommerce and service-based brands.

Strong background in Meta and Google Ads, performance analysis, creative coordination, and email marketing, with a structured, systems-focused approach to growth.

Known for translating strategy into clear action plans, maintaining performance visibility through reporting and dashboards, and collaborating across creative, technical, and stakeholder teams.

Comfortable working independently or within cross-functional teams, balancing speed, accuracy, and accountability in fast-moving environments.

****Core Skills****

**Paid Media & Growth**
- Meta (Facebook & Instagram) Ads
- Google Ads (Search, Performance Max)
- Budget pacing & ROAS optimization
- Funnel & audience strategy

**Marketing Execution**
- Campaign planning & rollout
- Creative briefing & coordination
- Email marketing (campaigns & flows)
- Conversion rate awareness

**Analytics & Reporting**
- Performance dashboards
- KPI tracking (ROAS, MER, AOV, CVR)
- Platform reporting (Meta, Google, GA-style insights)

**Project & Systems**
- Campaign timelines & execution plans
- Cross-functional coordination
- Process documentation
- Clear stakeholder communication