I am a highly motivated and results-oriented Programmatic Media Buyer with experience managing client accounts ranging from $25,000 to $100,000 monthly ad spend. I excel at collaborating with account management and media buying teams to develop and execute data-driven strategies across various platforms (YouTube Ads, Amazon Ads,
Simpli.fi, Google Ads) and ad types (display, remarketing, video, CTV, connected radio).My key strengths include:
Campaign Optimization: I leverage analytical insights to identify lucrative opportunities and implement targeted tactics to maximize ROI. My expertise lies in troubleshooting and optimizing campaigns for optimal delivery and performance against client objectives.
Strategic Planning: I am adept at defining precise targeting segments and developing innovative strategies to drive impactful campaign results. I provide valuable recommendations on budget allocation to ensure efficient ad spend.
Technical Proficiency: I possess a strong understanding of programmatic buying across multiple DSPs and am proficient in UTM tracking for accurate campaign performance measurement.
Emerging Trends: I stay ahead of the curve by actively assessing new traffic sources and identifying emerging media opportunities to gain a competitive edge for clients.
My skillset combines expertise in:
Programmatic Media Buying
Campaign and Account Management
Reporting and Analysis
Performance Troubleshooting & Optimization
Keyword Research & Analytics
I am confident I can leverage my abilities to deliver exceptional results for your organization.
