PROFILE SUMMARY
Content Manager and Amazon VA with experience supporting US-based Amazon brands through listing optimization, A+ Content, Brand Story, and creative coordination.
I work closely with brand owners, Senior Brand Manager, and designers to deliver high-converting listing images and on-brand content. I provide text copy, content structure, and creative direction based on keyword research and competitor analysis.
I also support Amazon PPC teams by analyzing performance data and ensuring ads, listings, and keywords are aligned to improve CTR and conversions, while staying compliant with Amazon’s latest requirements (including Rufus and COSMOS).
My background includes supporting a UK-based Amazon seller across both wholesale and private label, handling listing optimization, supplier coordination, and operations—giving me a strong understanding of Amazon’s end-to-end workflows.
CORE SKILLS
-Amazon Listing Optimization (SEO-focused)
-A+ Content, Brand Story & Listing Images Coordination
-Keyword Research & Competitor Analysis
-Amazon PPC Support & Performance Analysis
-Amazon Wholesale Product Sourcing (UK Marketplace)
-Product Profitability, ROI & Sales Rank Analysis
-Alibaba Supplier Research & Coordination
-Database & Product Lead Management
-SOP, KPI & Training Guide Creation
-Team Coordination & Task Delegation
-Admin & Operations Support
PROFESSIONAL EXPERIENCE
PPC Manager & Content Strategist Coordinator
-Manage and optimize Amazon PPC campaigns to improve CTR, conversions, and sales velocity.
-Analyze performance data from Amazon Seller Central and third-party tools to identify trends, keyword shifts, and optimization opportunities.
-Provide actionable recommendations to Senior Brand Manager based on campaign and listing performance.
-Act as Content Manager, coordinating directly with brand owners and designers on listing images, A+ Content, and Brand Story.
-Provide copy, creative direction, and content ideas to support listing optimization and PPC performance.
-Ensure listings and ad assets remain compliant with Amazon policies, including Rufus and COSMOS requirements.
-Track deliverables, timelines, and cross-team dependencies to keep campaigns and content execution on schedule.
Amazon VA – Wholesale & Private Label Operations
Confidential Amazon UK Seller
Amazon Wholesale & Product Research
-Performed manual product sourcing from wholesale catalogs and supplier websites.
-Analyzed sales rank, competition, Buy Box trends, and ROI to identify profitable ASINs.
-Reviewed and validated product leads to ensure profitability and compliance.
-Maintained and updated approved ASINs in internal databases.
Listings, PPC & Supplier Coordination
-Created and optimized Amazon and eBay listings (titles, bullets, descriptions).
-Uploaded and managed eBay product listings.
-Launched and monitored Amazon PPC campaigns for private label products.
-Made keyword and bid adjustments based on performance data.
-Sourced and coordinated with Alibaba manufacturers for private label development.
Admin & Team Operations
-Supervised a team of VAs, delegating tasks and monitoring productivity.
-Created SOPs, training guides, and KPIs to standardize workflows.
-Conducted VA interviews, onboarding, and training.
-Handled payroll processing, invoices, leave requests, and internal documentation.
TOOLS & SOFTWARE
Amazon & Research: Helium 10, BuyBot Pro, SellerAmp , Keepa, Adlabs, DataDive
eBay & Market Research: Zik Analytics
Operations: Google Sheets, MS Office, Microsoft Teams, Slack, Trello, Notion
RELEVANT TRAINING
Fast Track FBA – Amazon Product Research (Sept 2023)
-Online arbitrage & wholesale sourcing
-ROI, profit, VAT calculations
-Keepa chart and product analysis
Sandbox VA Training – Amazon PPC (Jan 2025)
-PPC fundamentals: campaign setup, targeting, bidding
-PPC optimization and performance analysis
Verified
