PROFILE SUMMARY
Amazon Content & Listing Specialist and PPC Specialist with experience supporting US-based and UK-based e-commerce brands across Amazon, eBay and Etsy.
I specialize in Amazon listing optimization, A+ Content, Brand Story, SEO, and creative content coordination. I work with strategists to develop content structure and messaging, create creative briefs and direction for designers, review drafts and revisions, and coordinate with brand owners for feedback and approval.
I also support Amazon PPC through campaign monitoring, performance analysis, keyword research, and optimization. In addition, I have experience with Etsy SEO optimization, including keyword research and optimizing product titles, tags, and listings for search visibility.
My background also includes Amazon wholesale and private label operations, including product research, profitability analysis, supplier coordination, and team support.
CORE SKILLS
Amazon Listing Optimization & SEO
Amazon A+ Content & Brand Story Coordination
Amazon Content Strategy & Creative Briefs
Creative Direction & Designer Coordination
Amazon PPC Campaign Support & Optimization
Amazon PPC Performance Analysis
Keyword Research & Competitor Analysis
Etsy SEO & Listing Optimization
Amazon Wholesale Product Research
Amazon Private Label Research & Sourcing
Product Profitability & ROI Analysis
Alibaba Supplier Research & Coordination
Amazon & eBay Listing Management
Product Lead & Database Management
SOP, KPI & Training Guide Creation
Team Coordination & Task Delegation
E-commerce Admin & Operations Support
PROFESSIONAL EXPERIENCE
PPC Manager & Content Strategist Coordinator
-Manage and optimize Amazon PPC campaigns to improve CTR, conversions, and sales velocity.
-Analyze performance data from Amazon Seller Central and third-party tools to identify trends, keyword shifts, and optimization opportunities.
-Provide actionable recommendations to Senior Brand Manager based on campaign and listing performance.
-Act as Content Manager, coordinating directly with brand owners and designers on listing images, A+ Content, and Brand Story.
-Provide copy, creative direction, and content ideas to support listing optimization and PPC performance.
-Ensure listings and ad assets remain compliant with Amazon policies, including Rufus and COSMOS requirements.
-Track deliverables, timelines, and cross-team dependencies to keep campaigns and content execution on schedule.
Amazon VA – Wholesale & Private Label Operations
Confidential Amazon UK Seller
Amazon Wholesale & Product Research
-Performed manual product sourcing from wholesale catalogs and supplier websites.
-Analyzed sales rank, competition, Buy Box trends, and ROI to identify profitable ASINs.
-Reviewed and validated product leads to ensure profitability and compliance.
-Maintained and updated approved ASINs in internal databases.
Listings, PPC & Supplier Coordination
-Created and optimized Amazon and eBay listings (titles, bullets, descriptions).
-Uploaded and managed eBay product listings.
-Launched and monitored Amazon PPC campaigns for private label products.
-Made keyword and bid adjustments based on performance data.
-Sourced and coordinated with Alibaba manufacturers for private label development.
Admin & Team Operations
-Supervised a team of VAs, delegating tasks and monitoring productivity.
-Created SOPs, training guides, and KPIs to standardize workflows.
-Conducted VA interviews, onboarding, and training.
-Handled payroll processing, invoices, leave requests, and internal documentation.
TOOLS & SOFTWARE
Amazon & Research: Helium 10, BuyBot Pro, SellerAmp , Keepa, Adlabs, DataDive
eBay & Market Research: Zik Analytics
Operations: Google Sheets, MS Office, Microsoft Teams, Slack, Trello, Notion
RELEVANT TRAINING
Fast Track FBA – Amazon Product Research (Sept 2023)
-Online arbitrage & wholesale sourcing
-ROI, profit, VAT calculations
-Keepa chart and product analysis
Sandbox VA Training – Amazon PPC (Jan 2025)
-PPC fundamentals: campaign setup, targeting, bidding
-PPC optimization and performance analysis
Verified
