HR GENERALIST & RECRUITER
Before transitioning into digital marketing, I spent over a decade in HR—combining local PH experience with remote support for global teams. That background shaped my strength in building efficient systems, streamlining workflows, and using data and automation to support people and growth.
End-to-End Recruitment
1. Managed the full recruitment lifecycle from role intake and job posting to sourcing, screening, interview coordination, offer preparation, and candidate onboarding.
2. Partnered with hiring managers to clarify requirements, align on timelines, and ensure a smooth and consistent hiring process.
3. Maintained accurate recruitment trackers and ATS records, providing visibility into pipeline status and hiring progress.
Onboarding & Offboarding
1. Coordinated end-to-end onboarding processes, ensuring timely completion of documentation, system access, orientation, and compliance requirements.
2. Managed offboarding activities including exit interviews, clearance coordination, access removal, and final documentation.
3. Maintained structured onboarding and offboarding checklists to ensure consistency and minimize delays or errors.
Employee Data Management (HRIS, CRM & ATS)
1. Maintained accurate employee data across HRIS, CRM, and ATS platforms, ensuring consistency, data integrity, and audit readiness.
2. Performed regular data audits to identify and resolve discrepancies, missing records, or outdated information.
3. Managed user access, document uploads, and system updates while maintaining strict confidentiality and data security standards.
HR Dashboards, Reports & Analytics
1. Developed and maintained HR dashboards and routine reports covering recruitment, headcount, attendance, and employee lifecycle metrics.
2. Analyzed HR data to identify trends, gaps, and process improvement opportunities.
Performance Management
1. Supported performance management processes including goal setting, probation reviews, regular check-ins, and annual evaluations.
2. Tracked performance timelines, documentation, and feedback to ensure consistency and compliance with company standards.
3. Assisted managers with performance documentation and improvement plans.
Policies & Procedures Documentation and Implementation
1. Drafted, updated, and maintained HR policies, SOPs, and procedures aligned with labor laws and company practices.
2. Supported the rollout and communication of policies to employees and managers to ensure understanding and compliance.
3. Reviewed and improved existing policies and workflows to enhance clarity, efficiency, and consistency.
PROFICIENT IN RELEVANT TOOLS AND APPS:
>> MS Office (Word, Excel, PowerPoint, Outlook, Visio, Teams)
>> Google Workspace (Docs, Sheets, Slides, Forms, Meet, Calendar)
>> Project Management tools - Click-up, Asana, Airtable, Notion
>> Job Boards & ATS - LinkedIn Recruiter Lite, Indeed, ZipRecruiter, Craigslist, Monster, Handshake, Seek, SimplyHired, Dice, Angelslist, Behance, OLJ, Upwork, Hubstaff, Social Media Recruiting ( FB & LinkedIn)
HRIS & ATS - Bamboo HR, Zoho People, Lever, Greenshouse
PAYROLL - Paycor, Gusto, Paylocity, Employment Hero
TIME TRACKING TOOLS - Time Doctor, Clockify, Odoo, Hubstaff
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GO HIGH LEVEL (GHL) AUTOMATION SPECIALIST | EMAIL MARKETER
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h t t p s : / / l i n k t r. e e / q u e n n i e a d e c e r
I'm a tech-savvy integrator and systems builder helping businesses grow using smart automation and powerful capabilities of Go High Level (GHL). My mission is to help you automate smarter, convert faster, and scale sustainably — without adding complexity to your day-to-day operations. Whether you’re looking to automate repetitive tasks, improve client retention, or boost conversions.
What I Can Do For Your Business
I help businesses streamline their marketing operations, convert more leads, and deliver exceptional customer experiences through smart automation and CRM-driven strategies. Here’s how I support your growth:
CRM Management & Optimization
1. Build organized, up-to-date CRM systems to manage and track lead/customer interactions
2. Design segmentation strategies that improve targeting, engagement, and retention
3. Implement data hygiene and pipeline structures that support predictable revenue
Marketing Automation & Workflow Engineering
1. Develop automated workflows that eliminate manual tasks and reduce operational costs
2. Set up triggers, routing rules, lead scoring, and follow-up logic to maximize conversions
3. Continuously improve automations based on performance insights and user behavior
High-Converting Funnel Setup & Optimization
1. Plan and create complete customer journey funnels (lead gen + nurture = sale)
2. A/B test layouts, CTAs, offers, and messaging to increase conversion rates 3. Ensure every funnel step is aligned with clear business goals and ROI metrics
Campaign Strategy & Execution
1. Launch multi-channel marketing campaigns (email, SMS, social, funnels)
2. Align messaging with buyer motivations to improve engagement and sales
3. Monitor campaign performance to ensure maximum revenue impact
Analytics, Tracking & Reporting
1. Set up dashboards to track KPIs such as CPA, ROAS, conversion rates, and pipeline velocity
2. Analyze performance data to uncover opportunities for scalability
3. Deliver actionable insights to support smarter decision-making
Third-Party & System Integrations
1. Connect platforms like CRMs, calendars, forms, payment systems, and analytics tools
2. Ensure real-time data syncing for smooth internal operations
3. Improve team productivity with unified systems and reduced manual work
Lead Generation & Nurturing
1. Optimize lead capture processes through landing pages and targeted outreach
2. Implement personalized nurture sequences to warm cold leads into ready buyers
3. Improve lead qualification so sales teams focus only on high-value prospects
Customer Success & Onboarding Support
1. Provide onboarding systems that increase user adoption and satisfaction
2. Create help documentation/emails to reduce churn and support volume
3. Maintain a positive customer experience throughout the lifecycle
Website & Landing Page Design
1. Build visually clean, persuasive website and funnel pages that drive action
2. Structure copy and UX around psychological conversion drivers
3. Optimize for mobile responsiveness and fast loading speeds
SMS & Email Marketing Automation
1. Create personalized communication journeys with optimized timing
2. Improve open rates, CTR, and reply rates through data-informed messaging
3. Set up compliance-friendly systems that protect deliverability
Reputation Management
1. Monitor customer reviews and sentiment in real time
2. Respond and engage to build trust and solidify brand authority
3. Implement proactive review-boosting strategies for social proof
PROFICIENT IN RELEVANT TOOLS AND APPLICATIONS:
GoHighLevel Tools: Workflows, Funnels, Pipelines, Calendars, Triggers, Campaigns
CRM & Automation: Lead Management, Email/SMS Automation, Form & Survey Setup
Integrations: Stripe, Calendly, Google Calendar, Custom Domains
Automation Platforms: Zapier, Make, Pabbly, n8n
Process Mapping: Miro, Microsoft Visio
AI Tools: ChatGPT, Claude, Grok, Deepseek, Perflexity, Manus
Other Tools: Loom, Trello, Google Sheets, Canva, Figma
WHY WORK WITH ME?
1 - Problem-Solver: when things break, I fix them—and I do it quickly
2 - Attention to Detail: can spot an error from a mile away and won’t rest until it’s fixed
3 - Proactive Mindset: always one step ahead, looking for ways to improve and optimize processes.
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Other Business Support Services::
1. KLAVIYO EMAIL MARKETING
Klaviyo is my main weapon of choice in e-commerce email marketing (plus my bread and butter). Here are some bits of things I can do with it:
- Deep dive Klaviyo audit
- Seamless Klaviyo - Shopify integration
- Improved email deliverability
- Creative holiday campaign ideas
- Email Flow or Automations for every point of a customer’s journey.
- Maximized A/B testing
- Relevant email newsletters & promotions
- Email Optimization via advanced segmentation and A/B testing
- Strategic email & campaign management
- Comprehensive Black Friday and Cyber Monday Prep (Before, During, and After)
My approach is twofold:
A. Customer-Centric:
Creating exceptional experiences through personalization and segmentation
B. Data-Driven:
Paying attention to email marketing metrics, analytics, and trends to help drive results
HOW I GENERATE RESULTS:
1. ANALYSIS
First, we pop to take a look under the hood with a detailed analysis of your email marketing software and strategy. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.
2. STRATEGIZE
Next, we continue monitoring your current email efforts while cleaning and segmenting your list. With this information, we’ll build a custom strategy designed to grow your list, increase your revenue, and reach your goals.
3. IMPLEMENTATION
This time, we roll up our sleeves and really get to work. Your email campaigns are written, designed, and launched according to plan.
4. RESULTS, RINSE & REPEAT
Watch the revenue roll in while we continue tweaking, A/B testing, and seeing how high we can push your bottom line.
WHY WORK WITH ME?
I invested time and money to hone my craft. I mean - Complete Klaviyo Certifications, (a ton of) paid courses & mentorship in copywriting, email design and strategy implementation which I have used to help with my eCommerce clients.
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PORTFOLIO: (remove space)
h t t p s : / / l i n k t r. e e / q u e n n i e a d e c e r
FAQ's:
Q: Do you work hourly or on fixed-price project?
A: I'm flexible and open to discussing what suits your project best.
Q: How fast can you deliver
A: Project timelines vary, but I'll align with your expectations from the start.
Q: Are you concerned about my workload
A: I commit to projects I can manage. You'll always get prompt, transparent, and honest communication.
Feel free to reach out, and let's achieve your business goals together!
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