Psychographic Brand Analyst | Emotional Positioning & Buyer

Psychographic Brand Analyst – OfferFit
(Remote – Boston, MA, USA) | July 2023 – May 2025
• Designed brand insight decks that uncovered the hidden “why” behind customer behavior
• Aligned messaging with market archetypes to reflect each segment’s ideal self-image
• Partnered with creatives to build emotionally resonant campaigns based on psychographic truths

Marketing Copywriter – Buyer Behavior & Strategic Messaging – BraceAbility, Inc. (Remote –
Iowa, USA) | March 2021 – July 2023
• Crafted emotionally resonant copy reflecting core customer desires, fears, and motivations
• Applied sales psychology across the funnel, from cold emails to loyalty-focused content
• Translated complex product value into sharp, compelling digital messaging

Pharmaceutical Sales Representative – Interphil Laboratories
(Manila, PH) | May 2017 – February 2021
• Delivered product demos and presentations to doctors, pharmacists, and healthcare staff
• Applied persuasive sales skills to influence prescription behavior in key accounts
• Analyzed client needs and delivered targeted pharmaceutical solutions