Amazon PPC & Marketplace Profitability Specialist | Data-Driven PPC Optimization
I am an Amazon PPC specialist with 2+ years of experience managing and optimizing Amazon advertising campaigns through Amazon Seller Central, with hands-on experience using Helium 10 for keyword research, competitor analysis, product research, and PPC strategy.
My approach goes beyond simply lowering ACoS. I focus on profitable and sustainable growth by looking at advertising performance together with product economics, sales performance, inventory, conversion, and organic ranking.
I understand that a "good" ACoS depends on the product's actual margin. A 30% ACoS can be highly profitable for one product and unprofitable for another. That's why I use metrics such as break-even ACoS, contribution margin, advertising spend, sales velocity, TACoS, conversion rate, inventory levels, and rank movement when evaluating PPC performance.
Amazon PPC Expertise
* Amazon Sponsored Products campaign management
* Amazon Sponsored Brands
* Campaign structure and optimization
* Keyword research and competitor analysis
* Auto, Broad, Phrase, and Exact match strategies
* Search-term harvesting
* Keyword and negative-targeting optimization
* Bid and budget optimization
* ACoS and TACoS analysis
* Product launch PPC strategy
* Organic rank and keyword performance monitoring
* Campaign performance analysis
* Seller Central reporting and diagnostics
* Helium 10 keyword and product research
Data-Driven PPC & Business Analysis
I have completed a 4-month Full-Stack Data Analyst training program, strengthening my ability to work with large datasets and turn raw information into actionable business decisions.
My analytics toolkit includes:
-Microsoft Excel
-Google Sheets
-Power BI
-SQL
-Python
* Data cleaning and transformation
* Data visualization
* Reporting and dashboard development
* Trend and performance analysis
I am particularly interested in applying these skills to Amazon PPC by analyzing large SKU and campaign datasets, identifying performance anomalies, finding opportunities for budget reallocation, and determining which products require scaling, optimization, inventory protection, or further investigation.
AI-Assisted Analysis
I actively use AI as a working tool for research, analysis, and automation, rather than simply using it for writing.
I use AI to help analyze large datasets, identify patterns and anomalies, structure PPC analysis, accelerate research, and reduce repetitive manual work—while keeping the final business decisions grounded in the actual data.
My goal is to combine Amazon PPC expertise + data analytics + AI-assisted workflows to make advertising decisions faster, more accurate, and more profitable.
Additional Business Experience
Before specializing in Amazon PPC, I built over 14 years of combined professional experience in BPO, sales and marketing, customer service, and business operations.
I also have training and experience in bookkeeping using QuickBooks Online, Xero, Excel, and Google Sheets, including expense tracking, bank reconciliation, and financial reporting.
This broader background has strengthened my communication, attention to detail, problem-solving, and ability to understand business performance beyond a single metric.
What I Can Bring to Your Business
I don't view Amazon PPC as simply "getting more clicks."
I look at the bigger question:
"Where should the business put its next advertising dollar, and why?
Whether the answer is to scale, maintain, reduce, pause, invest in a launch, protect inventory, or investigate further, I aim to make that decision based on data and business context—not ACoS alone.
If you are looking for an Amazon PPC specialist who can combine advertising knowledge, marketplace economics, data analysis, and AI-assisted workflows, I would be glad to contribute to your team.
Verified
