Media Buyer | Paid Ads Specialist | Performance Marketing Expert | Meta, TikTok & Google Ads | eCommerce Growth & Lead Generation | ROAS Optimization
Results-driven Media Buyer and Performance Marketing Specialist with 6 years of experience in planning, executing, and scaling high-performance paid advertising campaigns across Meta (Facebook/Instagram), TikTok, Google Ads, Pinterest, Snapchat, LinkedIn, and X (Twitter).
I specialize in eCommerce growth, lead generation, and conversion-focused advertising, with a strong track record of improving ROAS, reducing cost per acquisition (CPA), and scaling profitable campaigns through data-driven optimization and structured testing frameworks.
Core expertise includes:
Paid Social (Meta, TikTok, LinkedIn, Snapchat)
Google Ads (Search, Display, YouTube)
Creative testing and ad concept strategy
Audience segmentation and funnel strategy
ROAS optimization and budget scaling
Performance analytics and KPI tracking
I have worked across agency and freelance environments, managing both small and high-budget ad accounts, collaborating closely with creative teams, and aligning marketing strategy with business objectives to drive consistent and measurable growth.
My approach combines analytical thinking, structured experimentation, and creative execution to consistently improve campaign efficiency and maximize return on ad spend.
I am particularly focused on roles in:
Media Buying, Performance Marketing, Growth Marketing, and Paid Social Advertising for eCommerce brands and global clients.
