Ernest Yap is a digital marketer with experience in SEO, AI search optimization, social media management, email marketing, automations, and PPC advertising across Google Ads, Meta Ads, and LinkedIn Ads. He has worked with businesses in Australia, the U.S., and the Philippines, providing data-driven strategies to improve online visibility, generate quality leads, and increase return on investment.
His expertise includes optimizing content not only for traditional search engines but also for AI-driven platforms, using structured content, entity-based SEO, and scalable strategies designed for modern search behavior.
His background spans industries such as outsourcing, healthcare, e-commerce, IT support, business law, and professional services, with a strong focus on combining content creativity with strategic execution to drive measurable growth.
He also supports digital communications for ABC’s For Global Health as a PR and Communications Specialist, contributing to sustainable healthcare initiatives in underserved communities.
