Lead Web Developer and SEO Specialist with 16 years of experience building scalable, search-driven websites. I work best with startups and medium-sized agencies where development, SEO, and content strategy overlap, enabling faster execution and fewer handoffs.
What I bring
- SEO-first WordPress development and site architecture
- Advanced use of modern WordPress page builders (clean markup, performance-focused)
- Curated, minimal plugin stacks to avoid bloat and technical debt
- Technical SEO, internal linking, and crawl efficiency
- Write SEO-driven copy for high-intent, conversion-focused pages
- EEAT-focused page strategy for trust, rankings, and conversions
- Fast execution in startups and compact agency teams
- Proven page-1 results when authority and intent align
#seospecialist #seo #wordpressdeveloper #wpdev #wpdeveloper #seostrategist #bricksbuilder #elementor #keywordresearch #seocopywriting
============================= LEARN MORE ============================
Portfolio with Testimonials:
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Resume:
https://-----------.com/rrubioresume
Projects Completed:
https://-----------.com/rrubioprojects
============================ SERVICES ================================
- Website Design
- WordPress Development
- WordPress Maintenance/Management
- WordPress Speed Optimization
- Woocommerce Development
- Woocommerce Management
- Shopify Build and Maintenance
- Webflow Development
- Funnel Design
- Landing Page Design
- Technical SEO
# WordPress Website Build
I specialize in building custom WordPress websites using the most powerful WordPress page builders, including Elementor, Beaver Builder, Bricks, Oxygen, and Breakdance. Whether you need a brand-new website or a redesign, I ensure it is modern, responsive, and optimized for performance.
If you already have a design in Figma or Adobe XD, I can seamlessly convert it into a fully functional WordPress website while maintaining design accuracy and usability. Additionally, I offer website setup services using various modern hosting providers, ensuring optimal speed, security, and reliability from day one.
For clients needing a fresh design, I can also design directly in WordPress, eliminating the need for external design tools and ensuring a streamlined process.
# Shopify Website Build
I provide custom Shopify website development, using both free and paid Shopify themes as a foundation and modifying templates using Liquid coding to create a tailored, high-performing eCommerce store.
Whether you need a simple store setup or advanced customizations, I ensure that your Shopify website is responsive, user-friendly, and optimized for conversions.
# Website Maintenance
Keeping your website updated and running smoothly is essential for long-term success. My website maintenance services include:
Troubleshooting and fixing WordPress issues to prevent downtime and security risks.
Adding new functionality, such as custom forms, integrations, or interactive elements.
Updating page content or creating new pages and articles to keep your site fresh and engaging.With regular maintenance, I help businesses prevent technical issues and improve website performance.
# Website Speed Optimization
A fast website enhances user experience and improves SEO rankings. I specialize in optimizing WordPress website Core Web Vitals, focusing on four key factors:
*Performance – Ensuring the website loads quickly by optimizing images, reducing scripts, and improving caching.
* SEO – Implementing best practices to help search engines crawl and index the site efficiently.
* Accessibility – Making sure the website is accessible to all users, including those with disabilities.
* Best Practices – Following industry standards to improve security, responsiveness, and overall quality.
I ensure that desktop performance scores reach at least 95+ and mobile scores at least 85+, based on Google’s PageSpeed Insights, resulting in a faster, more efficient website.
# Technical SEO
Technical SEO ensures that search engines can efficiently crawl, index, and rank your website. My services include:
Google Analytics (GA4) setup and goal configuration to track user behavior and conversions.
Google Search Console issue resolution, addressing problems related to indexability, crawlability, schema, and robots.txt.
Google Tag Manager (GTM) event tracking, allowing precise monitoring of link and button clicks for better conversion insights.
Website audit reports generated using SEMrush or Screaming Frog, identifying technical SEO issues such as broken links, duplicate content, missing meta tags, and more.Direct implementation of fixes in WordPress, ensuring that all audit recommendations are applied for better SEO performance.
By implementing these strategies, I help businesses achieve better search engine visibility and improved user engagement.
# Local SEO
For businesses targeting specific geographic areas, Local SEO is essential. I leverage AI-powered tools such as ChatGPT and SurferSEO to create high-quality, SEO-optimized content that ranks well in local search results.
Additionally, I optimize Google Business Profile (GBP) listings, ensuring that businesses appear in Google Maps and local search results for relevant keywords.
# On-Page SEO
I ensure that your website follows on-page SEO best practices, including:
Proper site structure for better navigation and indexability.
Optimized page structure, ensuring the correct use of H1, H2, H3 tags.
Optimized metadata, leveraging AI to create high-performing meta titles and descriptions that improve click-through rates.
These optimizations help websites rank higher in search results and provide a better user experience.
# AI-Powered Content, Images, and Videos
I utilize various AI tools to create high-quality images, content, and videos that enhance websites and marketing campaigns. Whether you need AI-generated blog posts, engaging visuals, or short promotional videos, I can provide content that aligns with your brand and business goals.
#Landing Page Design
Use ----------- or GHL to build funnel design
=========================== TESTIMONIALS ============================
Rica, as Head Web Developer is always 2 steps ahead when it comes to managing her team and ensuring that websites look good and function properly before the deadline. She is always open to collaborating with website and graphic designers, monitor website traffic, troubleshoot website problems when they arise, and update websites as needed. She's always getting commendations from clients because of good outcomes.
- Aila, Account Manager - BlueSurge Agency
Rica did an amazing job building some Shopify sites and also doing WordPress site maintenance for our company, LeachCo LLC. She showed excellent skills in Liquid, HTML, CSS, and other languages.
- Dylan Rymer, Digital Marketing Head, LeachCo LLC
Rica is an incredibly talented developer. She is a great communicator and very dependable. Her expertise in WordPress has helped make so many of our customers happy. I would recommend Rica to anyone needing WordPress or web development work as she is truly one of the best remote developers I have had to pleasure of working with.
- Jordan, CEO - RipplePop
I was so impressed by the grace with which you handled the website launch today! You did a great job. Your work is always excellent, your attitude is always great, and you are so smart. We are so lucky to have you.
- Hannah, Creative Director - The Social Brand
You are a genius! I am always so thankful for your willingness to dive into a problem and solve it. So thankful for you
- Victory, CEO - Audaciously Agency
============================ SKILLS ===================================
*** SOFT SKILLS
- Can speak and write English very well
- Excellent attention to detail and very organized
- Make sure that deadlines are being met
- Has the initiative to improve the current workflow
*** TECHNICAL SKILLS
Wordpress - 10/10
HTML and CSS - 10/10
PHP & Jquery - 7/10
*WP Page Builders
Beaver Builder Pro
Elementor Pro
Bricks Builder
Breakdance
Oxygen
Generatepress
Spectra
*Page Builders Add-ons
ACSS
Frames
Brixies
Beaver Themer, Powerpack, UABB
JetPlugins, Envato Elements. Elements Kit
Astra Pro
Spectra One
*SEO/Content TOOLS
SurferSEO
KeySearch
SEMrush
*AI Tools
ChatGPT
Jasper AI
Invideo AI
Leonardo AI
Eleven Labs AI
** Non-WordPress Tools
Shopify
Webflow
Wix
SquareSpace
Systeme IO
GoHighLevel Funnel Builder
GoHighLevel Website Builder
** Proficient with the ff themes
Kadence, Astra, Hello Theme, GeneratePress, OceanWP, Phlox
** Proficient with the popular plugins
*Developer plugins
- Custom Post type UI, Advanced Custom Fields, Pods
*Backup plugins
- Updraft, Backup Buddy, WPvivid, All-in-One Migration
*Security plugins
- Wordfence, Sucuri, iThemes Security, All in One Security
*Speed Optimization plugins
- WP Optimize, WProcket, Autoptimize, Nitropack, WP Meteor, PerfMatters
*SEO plugins
- Yoast, SEOPress, RankMath
*Forms
- Gravity Forms, WPForms
* Web Admin skills
Cpanel, WHM, VPS, Softaculous, ManageWP, MainWP, WPEngine, Cloudways, Flywheel, Gridpane, Plesk
* Webmaster skills
Technical SEO, Google Analytics, Google Search Console, Google Tag Manager, Google PageSpeed Insights, Screaming Frog, Schema, SEO Powersuite - Website Auditor, Web Vitals
* Other skills
Adobe XD, Adobe Photoshop, Figma, Shopify, Webflow
