As a Senior Website Developer & SEO Specialist with a 15-year track record, I specialize in the
complete overhaul and rebuild of underperforming websites. I apply a holistic and pragmatic
approach to SEO, focusing on the foundational elements from server and structure to UI/UX and
Core Web Vitals, rather than just minor content updates or keyword injection. My expertise
includes leading large-scale WordPress migrations, achieving over 90% Core Web Vital scores,
and driving significant organic traffic for businesses in highly competitive markets.
I also enhance PPC campaign performance by ensuring landing pages are high-quality, relevant,
and perfectly aligned with campaign keywords to boost their Quality Score, which in turn lowers
CPC and improves ad position.
