I specialize in turning around underperforming Amazon 1P catalogs. My approach to Vendor Central is built on a "Quality First" philosophy. If your data is wrong, your sales will suffer.
I started my career by auditing product detail pages for errors, which gave me an eagle eye for the technical glitches that kill item conversions. Today, I combine that technical expertise with data driven strategy to help brands manage their inventories, to win the Buy Box, and scale their 1P business.
I do also specialize in accelerating product velocity using advanced Vendor Central tools. I don't just list the products, I launch them using Born to Run (BTR) to force initial POs on new selection and revitalized dead inventory that Amazon's algorithm has overlooked. Furthermore, I designed and executed Coupon and Promotion strategies backed by data, ensuring we drive volume and visibility without sacrificing the bottom line.
Catalog Architecture: Expert in adding products, managing complex variations, and optimizing listing quality scores.
Issue Resolution: Deep experience in identifying and fixing "silent killers" like suppressed listings, categorization errors, and detail page hijacked content.
Growth Analytics: Sales monitoring and data analysis to identify trends and capitalize on inventory opportunities.
Operational Excellence: Managing the Buy Box and streamlining inventory levels to ensure consistent availability.
