I'm a Digital Marketing Manager with four years of combined experience in content creation, SEO, branding, graphic design, full-stack digital marketing, and project and marketing management. I help my clients communicate their value and brand to their target audience using visual graphics and effective, intentional marketing strategies, all from a first-principles approach. Scroll down to see some of my previous projects.
My approach to digital marketing is rather simple. It stems from the concept of First Principles Reasoning in physics. The first principle refers to solving problems or understanding phenomena by breaking them down into the most fundamental, basic concepts and laws of nature, and then building up from there. In logic, it's called syllogism, but simply, it's just deductive reasoning. For instance, to understand how a car accelerates, rather than referring to pre-existing models of automotive performance, first principles reasoning would begin with Newton's second law of motion: F = ma.
This kind of approach is not commonly observed anymore in the digital marketing realm. Digital marketers have ceased to be creative, often following pre-existing principles without seeing the whole picture. On top of that, my creative background allows me to aesthetically apply the principles I propose.
I can summarize it like this: I pursue first principles reasoning to narrow down the problem and possible solutions, and I simplify, apply, and explain these concepts using my visual branding and graphic design skills.
All combined, this is what I believe sets me apart from the rest of the highly skilled digital marketers and graphic designers.
If you think my skills will be extremely helpful in your team and company in the long run, I'm actively looking for an opportunity. Bring me in!
