Digital and Social Media Marketing
- Creating and implementing online marketing campaigns across search engines, social media platforms, email marketing, and display advertising. This includes defining campaign objectives, selecting appropriate channels, and optimizing campaigns for maximum effectiveness.
- Planning and executing social media strategies to build brand awareness, engage with the target audience, and drive traffic and conversions. Managing social media accounts, publishing content, and leveraging social advertising platforms.
- Developing and executing content strategies to attract and engage the target audience. Monitoring content performance and leveraging analytics to refine content marketing efforts.
- Executing email marketing campaigns, including building subscriber lists, creating email templates, and monitoring email performance metrics. Implementing email automation and segmentation strategies for targeted and personalized messaging.
- Utilizing various analytics tools to measure and analyze digital marketing performance, including website traffic, conversions, click-through rates, and other relevant metrics. Generating reports and providing insights to inform decision-making and optimize marketing strategies.
- Identifying and implementing strategies to improve website conversions, such as A/B testing, user experience optimization, and landing page optimization. Analyzing user behavior and making data-driven recommendations to enhance the customer journey and drive conversions.
HubSpot Implementation Specialist
- Understanding the client's business goals and requirements and providing guidance on how HubSpot can be utilized to achieve those goals.
- Setting up the HubSpot account, configuring various modules, and integrating it with other systems or platforms used by the client.
- Assisting with the migration of existing data from the client's previous CRM or other systems to HubSpot, ensuring a smooth transition.
- Tailoring the HubSpot platform to meet the specific needs of the client's business. This may involve creating custom fields, workflows, email templates, and reporting dashboards.
Search Engine Optimization / Management Support
- Improving and overseeing the orchestration, monitoring, and reporting of the company’s Search Engine Optimization’s linking and ranking process and managing the day to day operation to deliver results to clients, so that revenue and financial objectives are met or exceeded
- Recommending systems, checklists, and documents to measure and monitor our linking processes to improve the rankings of our clients
- Conducting website audits to assess search engine visibility, content readability, and site visitor usability.
- Conducting training of new staff so that every new hire is equipped to do the tasks assigned to them so that the objectives of the department are consistently met
- Setting up and verifying client's Google accounts (including Analytics, Tag Manager, Search Console, and My Business) are all set up, consistent, operating correctly and reflect accurately.
- Online promotion of a website, creating citations, social bookmarking, directory and article submission, curation, video creation and submission, content curation, photo sharing, blog categorization, editing images, and building a website with WordPress
Information Technology
- Conducting system analysis and provided technology project leadership, technical solutions that improve the efficiency of current processes.
- Producing, modifying, and maintaining websites and web application user interfaces.
- Testing websites during development for usability and fixing any bugs as a front-end developer.
- Documenting features for existing applications, as well as analyzing business problems and data to develop solutions.
- Developing and handling computerized Warehouse Management System, Point of Sale and Time Monitoring System
- Performing computer networking set-up and troubleshooting in various computerized registration system on special events and computerized tabulations on beauty pageant sponsorships in the city and neighboring municipalities
Marketing / Administrative / Secretarial Support
- Publishing targeted advertisement to increase sales
- Assisting in admission activities, and process, implementing local marketing and sponsorship activities
- Handled enrollment operations of the school
- Provided and organized administrative and secretarial support for the administration and the marketing department’s special events, data compilation, records control, receiving and handling information for distribution to personnel.
