Strategy Development - Being on a call and constant communication with the clients from developing to executing the strategies based on their goals at the account/product level
Keyword and Competitor Research - With the use of tools like Helium10, Brand Analytics, Product Opportunity Explorer, and even Datadive to give recommendations for listing optimization to get the best ranking juice versus the direct competitors. A keyword matrix is then created based on the research and defines the targets for ranking depending on the budget.
Campaign Management - SP, SB, and SD campaign creation and optimization, proper budget allocation, and maximizing the allocated budget while efficiently achieving the target TACoS/RoAS. Experienced in using an optimization tool like Perpetua but later transitioned to Scale Insights, which is better in terms of more control over the rules. Also utilized the Bulk Operations directly from Seller Central
TEST, REFINE, REPEAT - Continuously gathering results, testing new targets, refining bids and budgets, while keeping the client in the loop regarding data with complete transparency
Performance Monitoring and Analysis - Creating reports in Google Sheets format to provide results, actionable items, and insights in improving the goals.
