Before anything else, please check out this recent Loom presentation I made for a brand. Here's the link: -----------
Fair warning: I suck at interviews (ha ha). But give me time to prepare, and I'll cook. This presentation is proof. It'll give you a small glimpse of my thought process, so you can tell if I could be the right fit even before we hop on a call.
If you’d like something similar, I’m happy to create a tailored one for your brand. Just send me your requirements and questions! :)
---
Most brands aren't losing because their product is bad. Their messaging just isn't cutting through the noise.
They say, "If it's written for everyone, it lands with no one."
That's not just a copy problem. It's also a strategy problem.
Strategy points the words at the right person. Copy makes sure they land.
That's the gap I spend my time closing. I've spent almost 3 years as a freelance copywriter and upskilled into creative strategy. For the past year, I've worked with a US-based agency as both a copywriter and creative strategist, creating ads for 6 to 7 figure DTC e-commerce brands. Ads grounded in research and consumer psychology.
I recently completed certification through Ad Creative Academy, the world's first certification program for AI-powered creative strategy, taught by industry names like Seth Godin and Mirella Crespi. It sharpened how I think about the systems top-performing brands actually use to scale their advertising, not just the theory behind it. That's the system I bring into every project now.
How I actually work:
- I don’t start with a blank page and guess. I start with manual research: customer reviews, post-purchase surveys, Reddit threads, competitor comments, whatever shows how real customers talk about the problem your product solves. I use that language directly in the copy, because words customers already use convert better than words I invent.
- I build persona maps that go past basic demographics. Two people who look identical on paper can have completely different fears and reasons to buy. I map those differences so your creative stays fresh and your reach keeps expanding instead of plateauing - I just can’t let you run hundreds of ads with 3 tired angles.
- I don’t rely on AI to do the thinking. I’m a strong advocate of human-led research and strategy. AI only supports me in execution to speed up delivery.
All of this matters because attention is the bottleneck.
Think about it. The world's first contact with your brand or business is often on social media, where there are 147,000 photos uploaded, 54,000 shared links, and 317,000 status updates on Facebook every minute; more than 95 million posts shared on Instagram every day; and one billion hours of content watched on YouTube daily. There's an incredible amount of distraction that prevents you from being seen. Whether you like it or not, if you want people to notice your brand or business, online or off, it's essential to master the art of grabbing attention quickly.
Disclaimer: This info comes from Brendan Kane's book "Hook Point: How to Stand Out in a 3-Second World," published in 2020.
The exact numbers from 2020 may be outdated, but the trend is clear - distraction has only grown since then.
Which is why your story needs more than words. It needs strategy.
I don’t just write. I solve problems with ads that capture attention and drive action.
Ready to work with me? Message me with your goal, and I’ll show you how we’d build the right words and strategy together. :)
