Growth & Performance Strategies | Social Media| SEO | Email Marketing | CRO
Lead end-to-end marketing strategy across B2B and DTC channels, overseeing strategic campaigns, targeted email marketing, showroom and trade show initiatives, and lead generation programs—driving increased brand authority, a high-quality sales pipeline, and stronger engagement with both key accounts and end consumers.
Implement SEO and content strategies that consistently improve organic traffic, increase search visibility, and expand top-of-funnel awareness to support lead generation and sales.
Oversee end-to-end content strategy, including social media, email marketing, and digital assets—ensuring cohesive brand messaging, consistent voice, and strong market differentiation.
Lead the development and distribution of high-impact press releases, securing consistent media coverage and increasing brand awareness, contributing directly to elevated brand positioning and market growth.
Manage and mentor a high-performing marketing team, setting performance goals, driving cross-functional alignment, and delivering results on time and within budget.
Lead successful product launches, integrating showroom activations, digital campaigns, affiliate marketing, and influencer partnerships to maximize visibility and commercial impact.
Conduct in-depth market and consumer research to uncover trends, identify growth opportunities, and refine campaign strategies based on actionable insights.
Scale and manage the brand’s digital and social presence, executing performance-driven paid ads that optimize ROAS and deliver measurable business outcomes.
Leverage marketing analytics and performance dashboards to track KPIs, optimize campaign effectiveness, and inform strategic decision-making, ensuring every initiative is data-backed and ROI-driven.
