Detail-oriented PPC Analyst with a strong focus on optimizing campaigns to drive targeted traffic and improve conversion rates. Proficient in keyword research, analyzing ACoS, and identifying opportunities for campaign performance improvement. Skilled in data-driven decision-making to maximize ROI while minimizing costs. Committed to continuous optimization and providing actionable insights for sustained growth and success in paid search campaigns.
Experiences:
Proven experience managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Familiarity with campaign structures (auto/manual, exact/phrase/broad match). Strong understanding of ACoS, TACoS, CTR, CVR, and how to optimize them.
Amazon PPC Specialist & Data Analyst
1. Campaign Management & Quality Control: Supervised the execution and optimization of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, ensuring strict adherence to match type structures (auto/manual, exact/phrase/broad).
2. Designed and implemented campaign structures tailored to client goals.
3. Created and maintained custom Google Sheets and Looker Studio dashboards for real-time performance tracking.
4. Updated portfolio-level budgets daily to optimize spend efficiency and maximize ROI.
5. Integrated AI tools (Intentwise, Scale Insights, PPC Agility, Prestozon) for predictive bidding, keyword harvesting, and anomaly detection.
6. Collaborated with brand owners to set strategic targets, launch new products, and scale top-performing SKUs.
7. Metrics Oversight & Performance: Monitored key performance indicators (ACoS, TACoS, CTR, CVR) across client accounts, guiding specialists on bid adjustments and optimization tactics to drive sustained efficiency.
8. Budget & Spend Monitoring: Directed campaign workflow and spend allocation across high-volume accounts, reviewing team optimizations to maintain targeted ACoS improvements.
PPC & Keyword Research Specialist
1. Conduct In-Depth Keyword Research
Identify high-converting search terms and uncover new opportunities to expand reach.
2. Optimize Advertising Cost of Sale (ACoS)
Continuously refine bids and budgets to ensure campaigns remain cost-efficient and profitable.
3. Eliminate Underperforming Keywords ("Keyword Bleeders")
Regularly audit campaigns to remove low-value terms and maximize overall ROI.
4. Design & Implement Targeted PPC Campaigns
Build precise, audience-focused campaigns that drive qualified traffic and boost sales conversions.
5. Analyze Performance & Prepare Actionable Reports
Deliver clear insights through data-driven reporting, highlighting areas for improvement and growth.
Customer Service Representative (Call Center)
1. Manage Inbound and Outbound Calls
Deliver exceptional customer service by handling inquiries, resolving issues, and maintaining positive client relationships.
2. Process and Oversee Orders
Accurately manage order placements and inquiries, ensuring prompt resolution and seamless transaction flow.
3. Address Customer Queries with Professionalism
Provide clear, courteous support regarding product details, delivery timelines, and return policies to enhance customer satisfaction.
Amazon Dropshipping
1. Manage Customer Inquiries via Xsellco
Provide timely, personalized responses to customer emails, ensuring clear communication and enhanced support.
2. Deliver Exceptional Customer Service
Address product, delivery, and return-related queries with professionalism, resolving issues quickly to maintain satisfaction.
3. Coordinate Logistics with Couriers and Suppliers
Handle outbound calls to confirm shipments, track deliveries, and proactively resolve logistical challenges.
4. Maintain Supplier Relations & Inventory Flow
Communicate with suppliers to resolve product concerns, initiate returns, and ensure smooth inventory management.
*Key Skills*
Keyword Research & SEO Optimization – Skilled in identifying high-converting search terms and enhancing product visibility.
PPC Campaign Management – Experienced in designing, implementing, and optimizing targeted pay-per-click campaigns for maximum ROI.
Advertising Cost of Sale (ACoS) Optimization – Proficient in refining bids and budgets to maintain cost-efficient, profitable campaigns.
Data Analysis & Reporting – Adept at analyzing campaign performance and preparing actionable insights to drive continuous improvement.
Customer Relationship Management – Strong ability to handle inbound/outbound calls, resolve issues, and build lasting client relationships.
Order Processing & Fulfillment – Efficient in managing order placements, inquiries, and ensuring seamless transaction flow.
Customer Support Excellence – Skilled in addressing product, delivery, and return queries with professionalism and empathy.
Supplier & Courier Coordination – Experienced in managing logistics, tracking shipments, and ensuring timely deliveries.
Inventory & Returns Management – Competent in maintaining supplier relations, managing product returns, and ensuring smooth inventory flow.
Multichannel Communication Tools – Proficient in using platforms like Amazon Seller Central and Xsellco to streamline customer and supplier communication.
