5 years of experience in Amazon PPC Campaign Management across US, UK, AU, CA, and EU marketplaces.
Real Result: Grew total sales by 243% in 3 months, from $83,169 to $271,982, by rebuilding a brand's entire campaign structure from scratch.
Experienced in Amazon DSP and Attribution campaign management, Coupons, and Lightning Deals.
Tools:
Helium10, Data Dive, Zonguru, Amazon Search Query Performance, KEEPA, Seller Board.
Adtomic, Adbadger, Sellozo, Quartile.
Slack, ClickUp, -----------.
Main Tasks:
• Full Amazon Ads Management - Managing and optimizing Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns across multiple accounts.
• Campaign Structure and Strategy - Building a Discovery to Validation to Scale funnel for sustainable, long-term growth.
• Keyword Research and Targeting - Conducting in-depth keyword research, search term mining, and competitor analysis to find new opportunities.
• Bid and Budget Optimization - Adjusting bids, controlling budgets, and improving placement performance to hit ACOS and TACOS targets.
• Wasted Spend Reduction - Adding negative keywords, removing overlap, and improving targeting efficiency to protect profit margin.
• Organic Ranking Support - Driving sales velocity on priority keywords through PPC to improve organic visibility and reduce long-term ad dependency.
• Sponsored Display and DSP Retargeting - Implementing audience targeting and remarketing strategies to recover lost sales and increase conversions.
• Performance Reporting and Analysis - Monitoring ACOS, TACOS, ROAS, CTR, CVR, and CPC trends, and turning the data into clear, actionable insights using the STAR and KISS reporting methods.
• Scaling and Growth Strategy - Expanding winning campaigns while protecting profitability, not just chasing more sales.
