eCommerce Growth & Digital Operations Strategist | Shopify Expert | Ads & Automation
I’m Rachelle Arroco-Capuso, an eCommerce Growth & Digital Operations Strategist with 7+ years of experience helping B2B and D2C brands turn traffic into consistent, predictable revenue**.
I partner with founders who want more than execution they want strategy, systems, and results.
I help online businesses scale without burnout by building high-converting storefronts, streamlining backend operations, and creating data-driven marketing systems that convert attention into revenue.
What I Specialize In:
eCommerce Management & Optimization
* Shopify, Etsy, Amazon store setup & optimization
* Product upload, SEO, collections & inventory management
* Conversion rate optimization (CRO) & customer journey
* Store analytics, reporting & long-term management
Digital Operations & Project Management
* Backend systems, workflows & automation
* AI-powered processes for efficiency and scale
* Task coordination, SOPs & team management
Ads Scaling & Performance Marketing
* Facebook, TikTok & Google Ads management
* Ad account setup, audience research & funnel strategy
* Creative development (copy, visuals, UGC)
* A/B testing, retargeting, lookalikes & ROI optimization
* Conversion tracking, pixels & analytics
Branding, Creative & Design
* Brand identity & redesign aligned with business goals
* High-converting visuals, product images & content
* 100% responsive, secure & SEO-optimized stores
Bookkeeping & CRM Systems
* QuickBooks Online (Advanced ProAdvisor)
* CRM setup to improve customer experience & retention
How I Work:
I don’t just complete tasks. I look at the entire business.
With a background in marketing management, project management, bookkeeping, and eCommerce systems, I help brands make smarter decisions, run smoother operations, and achieve measurable growth.
My focus is not activity.
It’s impact, clarity, and scalable revenue.
Who I Work With:
* eCommerce founders & brand owners
* Shopify store owners
* DTC & B2B online businesses
* Brands looking for long-term growth, not short-term fixes
I position myself as a growth partner, not just a service provider.
Platforms & Tools:
Shopify • Etsy • Amazon • Meta Ads • TikTok Ads • Google Ads
Canva • AI & Automation Tools • QuickBooks Online • CRM Systems
Why Clients Choose Me:
* 7+ years of real eCommerce experience
* Strategy + execution in one partner
* Strong systems, clear structure, proven results
* Professional, reliable, and results-driven
"I don’t just support businesses. I help build and scale them."
Verified
