HOW I CAN HELP YOUR BUSINESS GROW:
-> Boost your conversion rates with persuasive copywriting, listing optimization, and A/B testing. With my expertise, I've launched marketing campaigns that doubled monthly sales of brands, without increasing ad spend.
-> Ease the struggle of managing projects and leaders within lean remote teams. I have a proven track record of efficiently managing diverse remote teams of copywriters, designers, and virtual assistants while delivering results on time and within budget.
-> Streamline your communication and business processes to eliminate the hassle of going back and forth. Tim Ferris is my hero. Inspired by his philosophies, I've developed SOPs that improved operational efficiency, saving time and money
WORK EXPERIENCE IN AMAZON
Sales and Marketing
-> Drove a 30% ($1.5M) increase in revenue in the US marketplace, positioning the company for exponential growth
Shaped the strategic direction of 10 brands in the following categories: Toys, Arts & Crafts, Kitchen & Dining, and Health - Foot Cushions, Dental Floss, Massagers
Led end-to-end optimization processes from overseeing research, ideation, execution, KPI analysis, to brand reporting
Listing Optimization
-> Increased visibility by integrating hyper-relevant SEO keywords to titles, descriptions, and bullets using Helium 10 and DataDive
-> Optimized copy and assets for product images, A+ content, brand stories, and storefront, resulting in increased conversion rates and average order value
-> Executed manual and platform-provided A/B tests for high-impact areas
People Management
->Trained and managed a team of 6 remote VAs, graphic designers, and copywriters, delivering results while fostering a positive team culture
->Streamlined and optimized the SOPs for new product launching, significantly reducing the time and effort required for the processInventory Management
->Developed planning schedules that accounted for MOQs, lead times, and brand-specific supply chain requirements
->Maintained optimal fulfillment rates by closely coordinating with 3PL partners and utilizing Inventory Planner PPC Optimization
->Launched and monitored high-performing ad campaigns for brands in the Toys and Arts categories
->Lowered overall ad spend without affecting sales velocity by using the "common sense" method
Launch Management
->Researched, planned, and executed 100s of new product launches
->Created new product listings by uploading and updating bulk files, ensuring product specifications are accurate and consistent
Promotions
->Put together complementary Virtual Bundles to boost average order quantity
->Run strategic lightning deals and coupons without compromising profitability
Problem-Solving
->Resolve Amazon health problems like Hazmat issues, wrong categories, listing updates not appearing, and inventory limits/delays
->Relentlessly communicated with Amazon Seller Support until tickets were addressed
Developed and executed workaround plans A, B, C, etc. to solve complex problems
Administrative tasks
->Reported daily and monthly key business metrics per brand - sales, CVR, ACOS, inventory
->Monitored BSRs and Buy Box
->Uploaded assets and updated listings
->Utilized productivity tools like Slack, A-----------a/Clickup, Canva, Loom, and Voxer
