I'm a Media Buyer and Creative Strategist who helps e-commerce and DTC brands turn ad spend into revenue through data-driven Meta Ads campaigns and tested creative strategy. I build creative testing frameworks, develop ad angles and hooks grounded in customer psychology, and manage campaigns from audience research through optimization and scaling.
Before moving into media buying and Creative Strategist I spent four years (2022–2026) as an Amazon Product Researcher, using tools like Helium 10, Jungle Scout, SellerAmp, and Keepa to identify high-demand, low-competition products and validate profitability through BSR, review, and competitor analysis. In 2025–2026, I also worked as a Shopify Product Lister, optimizing product listings and store operations using PageFly and GemPages.
That operations background is what shapes how I approach ads I understand the product and the customer before I ever write a single ad. I don't just execute campaigns I build the strategy behind them.
Tools I work in: Meta Ads Manager, Facebook Ad Library, Helium 10, Jungle Scout, Keepa, SellerAmp, Shopify, PageFly, GemPages."
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