About Me
Paid Media Manager specializing in Meta Ads and Google Ads for lead-generation and DTC e-commerce brands. I focus on the two things that actually move CPA and ROAS: campaign structure and tracking accuracy, auditing accounts to find where budget is leaking, rebuilding conversion tracking (GA4, GTM, Meta Pixel & CAPI) when data goes missing, and running structured creative and audience tests instead of guessing.
Recent work includes managing $10K+/month in Google Ads spend (30% CPA reduction, 40% increase in conversions), rebuilding Performance Max campaigns (50% ROAS increase in 60 days), and resolving tracking and compliance issues for a healthcare client's Google Ads account.
Tools: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, TikTok Ads Manager, Microsoft Ads, Looker Studio, Ahrefs, Semrush.
Open to Paid Media Manager and freelance PPC/Meta Ads roles with lead-gen and e-commerce brands. Message me or check the Featured section below for audit samples.