A Google-certified Tech and Marketing hybrid with a proven track record of helping businesses gain quality website traffic and increase conversions, Rod brings over 10 years of corporate marketing experience working for ISO 9001-certified BPO firms and marketing agencies.
A strategic thinker with a competitive drive, Rod leverages consumer data and AI tools to craft winning brand awareness and lead generation strategies. His inquisitive mind fuels his execution skills, ensuring measurable results. Rod's leadership extends to on-site and remote SEO and digital marketing teams, where he fosters a data-driven approach for guaranteed success.
A technical marketer since 2009, Rod's skills and experience encompass:?? An in-depth understanding and up-to-date knowledge of SEO Best Practices, Google Algorithms, Generative AI on Search, Helpful Content, SQRG, E-E-A-T, and ranking factors that led to #1 Google rankings?? Successful high-performing campaigns for: ?? United States (Healthcare, B2B, and Real Estate) ?? ANZ (B2B, EduTech, and e-Commerce)?? 15 years SEO and Social Media?? 9 years SEM/PPC (Google, MS Ads, and Facebook Ads)?? 8 years Google Business Profile aka GMB (Local SEO)?? 4 years KPI Performance Dashboard Reports (Looker Studio)?? 4 years Google Analytics 4 (GA4) and Google Tag Manager (GTM) Event and Conversion Tracking?? 3 years Email Marketing (HubSpot, SugarCRM)
CORE COMPETENCIES
* Digital Marketing
* Technical, On-page, and Off-page SEO
* Data Analysis and Visualization
* Project and QA Management
* Conversion Rate Optimization (CRO)
* UI/UX and Accessibility (ADA)
* GDPR, HIPAA, CCPA, and DPA of 2012 Compliance
SEO TOOLS
* Google Ads Keyword Planner and Google Trends
* Google Search Console (GSC), GA4, and GTM
* Conductor
* SEMRush Pro
* Screaming Frog SEO
* Ahrefs
* ChatGPT and AI Tools
SEM/PPC
* Google Ads (Search, GDN, Performance Max)
*??Facebook Ads
* Microsoft Ads (Bing)
CERTIFICATIONS
* Conductor MVP L2
* Google Ads Search
* Google Analytics
* HubSpot Email Marketing
* ITIL v3 Foundation
FUN FACTS
* 3.5 mins for Burger Avenue's Ridiculous Burger (0.68 KG) Challenge
* Top 3 Alaxan Strongman Competition
* Top 8 Street Fighter 2 Arcade Tournament
* AMA College's 2-year Computer Programming Champion
* High School Dodgeball Champion (Last Man Standing)
* Science Quiz and Spelling Bee Finalist
