Meta and TikTok Certified Media Buyer with 10 years of experience driving performance across Paid Social — supporting brands across DTC and B2C industries in driving conversions through end-to-end campaign setup and optimization. Currently managing multi-market campaigns for global consumer brands at a leading media agency, overseeing significant monthly budgets and leading a small team of media buyers. Skilled in audience targeting, creative testing, and performance reporting, with working knowledge of Google Ads and a growing focus on cross-platform strategy.