Senior Amazon PPC Specialist | Amazon Ads | PPC Strategy | Data Analysis | AI-Powered Workflows
Amazon PPC Specialist with 5+ years of hands-on experience managing and optimizing Amazon advertising across the US and EU marketplaces. I specialize in developing data-driven PPC strategies that support profitable growth, product launches, organic ranking, and overall business objectives.
I’ve managed multiple Amazon accounts, including an account with approximately $450K in annual ad spend, and have supported an account generating over $12M in ad-attributed sales.
My experience includes:
• Amazon PPC strategy, management, and optimization
• PPC account audits and campaign restructuring
• Keyword research and search term analysis
• Competitor and product targeting research
• Bid, budget, and placement optimization
• Search term harvesting and negative targeting
• Product launches and organic ranking strategies
• Brand defense and competitor targeting
• Budget pacing and profitability-focused optimization
• Seasonal and promotional PPC strategies, including Prime Day and Black Friday/Cyber Monday
• Amazon Seller Central and account performance analysis
• Listing and conversion analysis
• Product, competitor, pricing, and inventory analysis
• Performance reporting and strategic recommendations
• PPC automation and bulk operations
I take a data-driven approach to Amazon advertising. Rather than looking at ACoS alone, I analyze TACoS, ROAS, CPC, CTR, CVR, organic ranking, profitability, pricing, inventory, reviews, seasonality, and competitor activity to identify the root cause of performance changes and determine the appropriate strategy.
Amazon & PPC Tools:
Amazon Ads Console, Seller Central, Pacvue, DataDive, Helium 10, Ad Labs, Sellerboard, Keepa, Jungle Scout, Brand Analytics, Search Query Performance, Search Term Reports, Excel, and Google Sheets.
AI & Automation:
I use Claude and ChatGPT to improve PPC analysis, account audits, reporting, keyword categorization, research, and workflow efficiency. I use AI to speed up analysis and repetitive processes while keeping strategic decisions grounded in actual Amazon and business data.
I’m comfortable working independently and taking ownership of accounts, while also collaborating with account managers, creatives, brand managers, and other PPC specialists. I also have experience working as a Senior Amazon PPC Specialist alongside junior PPC specialists, providing guidance and helping maintain account priorities and performance.
I’m interested in long-term opportunities where I can contribute not only as a PPC operator, but as a strategic Amazon advertising partner who can identify problems, recommend solutions, and help brands grow.
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