I’m a multi-disciplined Creative Lead and Designer with over a decade of agency experience across Hong Kong, Philippines, and Australia.
I specialise in building impactful brands and crafting digital experiences that are both visually compelling and strategically driven. Throughout my career, I’ve led creative initiatives, mentored junior designers, and collaborated cross-functionally with teams across regions to deliver cohesive, high-performing campaigns.
Most recently, I worked remotely with an award-winning Australian advertising agency based in Brisbane, where I contributed to creative direction and played a key role in supporting cross collaboration between teams. I bring a leadership approach that blends hands-on design expertise with strategic thinking, team coordination, and a commitment to creative excellence paired with emerging capabilities in generative AI, which I’ve used to explore innovative concepts and elevate visual storytelling for advertising campaigns.
