CRM & Lifecycle Marketing Specialist | Email, Push, SMS Campaigns | Data-Driven Growth

Hi, I’m Ida— a Marketing Specialist with experience in CRM, lifecycle marketing, and campaign execution.

I currently work in growth marketing, where I manage customer journeys across email, push notifications, SMS, and in-app messaging to improve engagement and conversions.

I’ve helped:
- Grow a loyalty program by 50% in one year
- Deliver 40,000+ new sign-ups monthly
- Manage campaigns reaching 1M+ users

What I can help you with:
- Email marketing (campaign setup, automation, optimization)
- CRM management (MoEngage, segmentation, lifecycle flows)
- Campaign execution & reporting
- Content calendar planning
- VA support

Tools I use:
- MoEngage, Google Analytics, Mixpanel
- Google Workspace, Excel
- Basic Photoshop & Premiere Pro

I’m detail-oriented, proactive, and focused on delivering results—not just completing tasks.

If you're looking for someone who understands both marketing strategy and execution, I’d love to help.