I'm a self-directed partner for founders who value integrity and a 'figure-it-out' mindset, offering 10+ years of expertise in executive support, copywriting and copyediting, and digital systems.
My journey began in 2004 with a few poems and a column in a local newspaper. While I eventually became a Registered Nurse, my heart never left the world of language and systems. For the past 10 years, I have merged that "caregiver" mindset with a high-level marketing and admin toolkit to support CEOs and founders as they scale.
I don’t just "check boxes", I take ownership of the messy middle so you can focus on the big picture.
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The Journey That Built My Skills
The Clinical & Medical Writing Edge: As a Registered Nurse, my brain is wired for triage and precision. I’ve translated this into the digital space as a Medical Writer for ----------- and an Editorial Assistant for IAP Career College, where I manage complex medical curricula and research. I speak the language of healthcare fluently, making me a rare asset for founders in the health, wellness, or biotech sectors.
The Editorial Foundation: Starting as a columnist and eventually a Copy Editor for Author Solutions, I developed a meticulous eye for detail, editing complex manuscripts and ensuring every word served a purpose.
The Transition to Marketing: Working for The Web Showroom (Australia), I wrote across dozens of niches—from health and tech to fashion and travel—learning how to adapt brand voices to different audiences.
The Tech & Operations Phase: My time with Invoice2go and various marketing firms taught me the "under-the-hood" mechanics of business: Zendesk, Shopify, WordPress, and CRM management.
The CEO Right-Hand: Over the last decade of full-time freelancing, I’ve evolved into a self-directed operator. I’ve built sales funnels, managed Meta Ads, and created SOPs that allow businesses to run while the founder sleeps.
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Why I’m a Different Kind of Partner
I am a self-taught researcher. If I don't know a tool, I learn it. If a system is broken, I fix it. I don't need a manual; I'm here to help you write yours.
Deep Versatility: I bridge the gap between Creative (Copywriting/Social Media) and Technical (Shopify/Ad Management/SEO).
Independence: A decade of remote work has made me fiercely self-reliant and time-conscious. I understand the "Asynchronous Flow" of global teams.
Clinical Precision: My nursing background isn't just a degree; it’s the root of my discipline. I am calm under pressure, detail-oriented, and deeply reliable.
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My Digital Toolkit
Executive Support: Asana, Monday, Notion, Google Workspace, Calendar & Email Management.
Marketing & Creative: Meta & Google Ads, Copywriting, Email Marketing (ConvertKit/Kajabi), Social Media Strategy.
E-Commerce & Tech: Shopify, WordPress, Zendesk, Hubspot, CRM Management.
I am looking for a long-term home where my integrity, proactive heart, and 10+ years of experience can make a real difference in a founder's life. If you need someone who cares about your mission as much as you do, let’s connect.
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