I'm a Data Analyst and Business Intelligence professional with 16+ years of experience turning raw data into decisions - across banking (Citibank, DBS, UOB), SaaS (Aetion), and healthcare/operations data.
What I do:
- Build and automate recurring reports & dashboards (SAS, SQL, Power BI, Excel, Google Sheets)
- Clean, validate, and audit datasets for accuracy and integrity
- Run exploratory analysis and customer/campaign segmentation to support targeting and strategy
- Investigate data and technical issues, find root causes, and turn findings into clear recommendations
Results I've delivered:
- Rebuilt a lead-selection model at UOB that raised campaign conversion from 12% to 85%
- Cut campaign reporting turnaround from 1-2 weeks to 1-3 days by automating manual workflows
- Consolidated 81 MIS reports into 5 at Citibank, simplifying reporting for the whole Cards division
- Recognized as Top Support Agent (Q2 2025) at Aetion while handling ~35 technical/data cases daily
Tools: SAS, SQL, Teradata SQL, Power BI, Excel (advanced), Google Sheets, VBA, Power Automate, Zapier/Make/n8n, basic Python, Salesforce, Zendesk, Jira, Asana.
I'm also comfortable supporting technical/customer-facing work when a role needs both - but data analysis and reporting are where I create the most value for a business.
I hold a BS in Statistics (University of the Philippines at Los Baños) and Master in Business Administration. I work independently, communicate clearly with cross-functional teams, and I'm quick to pick up new tools and systems.
Open to full-time or long-term project-based work. Let's talk about what your reporting or data challenges look like.
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