Strategic Marketing & Operations Professional with a proven track record of architecting high-efficiency event workflows, scalable digital marketing campaigns, and data-driven audience experiences. Blends a background in behavioral psychology (Registered Psychometrician) and UX Design to optimize user journeys, automate cross-functional operations, and drive international brand growth across diverse markets. Expert in leveraging no-code platforms, advanced CRMs, and automation tools to scale business output and maximize ROI.
Technical & Platform Expertise
Operations & Automation: ClickUp, Asana, Notion, Trello, Zapier, Xero (Familiarity)
Marketing & CRMs: HubSpot, Mailchimp, Meta Business Suite, Salesforce, Contentful, Stripe, WordPress, LinkedIn
Event Architecture: Swoogo, Luma, Eventbrite, TicketSocket
AI Integration: Advanced Prompting & Workflows (ChatGPT, Claude, Gemini)
Design (UI/UX): Figma, Canva
Core Competencies
Behavioral Psychology & UX: Journey Mapping, User Friction Elimination, Audience Psychology, Data-Driven Engagement Strategy
Project & Event Strategy: Cross-Functional Team Leadership, End-to-End Conference Production, Agile Workflow Optimization, Vendor & Stakeholder Management
