I started my career as a Digital Specialist, focusing on website localization and content accuracy for clients across EMEA and Southeast Asia. I primarily used Salesforce and MyAtlas CRM to ensure content was properly implemented and aligned with regional requirements for approximately two years.
Afterwards, I transitioned into Lead Generation, managing outreach campaigns for US and Canadian clients for approximately five months. I then moved into a Marketing Data Analyst role, where I handled data collection and analysis based on defined benchmarks. I built dashboards and reports using AgencyAnalytics and Looker Studio, and conducted pre- and post-launch QA checks for both Google Ads and Meta Ads campaigns.
Alongside this, I managed Meta Ads campaigns end-to-end for about six months, handling everything from setup to optimization. I worked with US and Canadian clients across B2B industries, including business buying and selling, broader markets, and dental clients, focusing on improving performance and campaign efficiency.