Hi! I’m Sarah, a results-driven Meta Ads Specialist and Facebook Media Buyer with 5 years of experience helping businesses generate qualified leads, increase sales, and scale profitably through strategic Facebook and Instagram advertising.
I specialize in lead generation and conversion-focused campaigns for roofing, fencing, behavioral health, fitness, coaching, home remodeling, online courses, and eCommerce brands.
I’ve managed and optimized 10–30 ad accounts simultaneously for both agencies and direct clients, building high-performing campaigns designed to improve lead quality, reduce CPL/CPA, and maximize ROAS.
Key Results:
• Maintained a $25.53 CPL for a U.S.-based behavioral health clinic — below the target benchmark of $40–$50 per lead
• Helped a behavioral health client achieve a 31.3% lead-to-signup conversion rate within 3 months
• Generated 264 qualified roofing leads at an average $38.57 CPL
• Generated 238 qualified fencing leads at just $27 CPL while scaling ad spend by 50%
• Reduced fencing lead costs to $22.50 CPL, outperforming the client’s target CPL of $40
• Achieved a 9.77 ROAS for an eCommerce apparel brand through creative testing and campaign scaling
• Generated $23,820 in webinar sales using Facebook advertising campaigns
What I Can Help You With:
• Facebook & Instagram Ads Management
• Lead Generation Campaigns
• Conversion & Sales Campaigns
• Audience Research, Custom & Lookalike Audiences
• Retargeting Campaigns
• Creative Testing & Optimization
• Ad Copywriting
• Budget Scaling & Performance Optimization
• Pixel Setup & Conversion Tracking
• Funnel Optimization & Automation using GHL
Tools & Platforms:
Meta Ads Manager | Meta Business Suite | GoHighLevel (GHL) | Zapier | Canva | IntakeQ | Slack | Trello | Google Workspace | ChatGPT
I don’t offer generic “boosted post” strategies. I build data-driven advertising campaigns focused on generating real business results.
If you’re looking for a reliable Facebook Media Buyer who understands how to turn ad spend into qualified leads and revenue, let’s connect.
Looking forward to helping grow your business!
Sarah
