Strategic social media management for short-term vacation rentals, property managers, and hospitality businesses.
More than simply following a posting schedule, my work involves researching the business, understanding its target guests, evaluating its current online presence, and creating content aligned with its goals.
With hands-on experience managing a short-term vacation rental and maintaining Airbnb Superhost standards, I understand the guest journey beyond social media. This includes what builds trust, influences booking decisions, supports the guest experience, and encourages positive reviews.
My process is structured around the actual needs of the business.
DISCOVERY CALL
Every potential partnership begins with a conversation to understand:
• Your properties and target guests
• Your current marketing challenges
• Your business and booking goals
• Your existing content, assets, and platforms
• The responsibilities you want to keep or delegate
PROPOSAL
After the discovery call, I prepare a tailored proposal confirming the recommended services, scope of work, deliverables, workflow, timeline, and expectations.
This ensures the service is based on what your business actually needs rather than a generic social media package.
STRATEGY
Before creating content, I research the market, audience, competitors, guest interests, and existing social media presence.
From this research, I develop:
• Clear content pillars• Brand messaging and positioning• Platform recommendations• A practical content calendar• Content aligned with specific business goals
SOCIAL MEDIA MANAGEMENT
Depending on the agreed scope, my services may include:
• Social media audits and competitor research
• Content strategy and monthly planning
• Content calendar development
• Caption and social media copywriting
• Canva graphics and short-form video editing
• Content scheduling and publishing
• Existing content repurposing
• Community engagement
• Performance tracking and monthly reporting
• Airbnb and vacation rental content
• Direct-booking and guest-experience content
The goal is not simply to make a feed look attractive or publish for the sake of staying active.
Each piece of content should serve a purpose, whether that is improving visibility, building guest trust, showcasing the experience around the property, supporting direct bookings, or keeping the brand relevant to past and potential guests.
TOOLS I USE
Canva, CapCut, Meta Business Suite, Metricool, Google Workspace, Notion, Loom, Zoom, and other tools required by the client’s workflow.
WHAT YOU CAN EXPECT
• Research before content creation
• Strategy aligned with your business goals
• Clear deliverables and organized workflows
• Consistent and on-brand communication
• Purposeful content instead of random posting
• Regular performance reviews and recommendations
• Reliable execution with minimal supervision
If you need someone who can take ownership of both the strategic and execution sides of social media, send me a message with a brief introduction to your business, properties, current challenges, and goals.
