As key contributor to the $1.446 billion phenomenal success of the “BARBIE” movie through Amazon DSP, I bring over five years of expertise in Amazon PPC and DSP. I have also successfully scaled 8-figure global and iconic Mattel brands like Hot Wheels, Fisher-Price, Monster High, UNO, MEGA, just to name a few. This
experience has equipped me with a deep understanding of the nuances of digital
advertising across diverse markets and categories.
Furthermore,
my background as a PPC strategist has enabled me to significantly impact the
growth of emerging brands in the competitive sectors of health, beauty, and
supplements. Through targeted PPC campaigns, I have successfully helped scale
6- and 7-figure brands, showcasing my ability to adapt strategies to meet and
exceed the unique needs of each brand. My career is marked by a proven ability to strategize and execute highly effective advertising campaigns. With a Cum Laude degree in Accountancy from Ateneo de Zamboanga University and 20 years of business development experience across management, sales, marketing &advertising, and accounting, I am well-versed in delivering exceptional results. Certified in digital marketing by Amazon, I leverage data-driven insights and creative solutions to maximize performance.
