I am a Content Strategist with experience in content ideation, marketing research, and social media content planning. I work as part of collaborative teams to help turn ideas, campaigns, and key themes into clear, engaging content that supports marketing and business goals.
My role focuses on researching content opportunities, analyzing competitors, and identifying topics that guide content strategy. I help plan weekly content ideas, write scripts and captions for short-form videos, and develop messaging for static posts and carousel content. I also assist in optimizing content through strong headlines, keywords, descriptions, and body copy.
I review content performance and analytics to understand what works best and use those insights to improve future content. I help manage content calendars and documentation using tools like Notion, ensuring content topics, briefs, and details are organized and visible for the rest of the team.
I am detail-oriented, organized, and comfortable working with cross-functional teams. I enjoy collaborating, researching trends, and building content that is intentional, consistent, and aligned with overall strategy.
