Amazon Brand Manager & Amazon PPC Manager ? Professional Summary
I am an experienced Amazon Brand Manager and Amazon PPC Manager responsible for driving profitable growth, scalability, and long-term brand success on Amazon through strategic planning, hands-on execution, and data-driven optimization. I manage the Amazon channel end-to-end, treating it as a standalone business unit with full accountability for performance, efficiency, and brand equity.
In my role as an Amazon Brand Manager, I oversee Seller Central, ensuring account health, policy compliance, and operational excellence. I develop and execute comprehensive growth strategies focused on increasing revenue, market share, and profitability. This includes creating and optimizing high-converting product listings through Amazon SEO best practices, compelling copy, A+ Content, and Brand Store optimization to improve conversion rates and organic rankings. I lead promotional planning and execution for major Amazon events, manage product launches from research to scale, and coordinate inventory forecasting with supply chain teams to prevent stockouts and excess inventory. I continuously analyze performance metrics such as sales, traffic, conversion rate, organic rank, ACOS, TACOS, and profitability to identify opportunities and implement actionable improvements.
As an Amazon PPC Manager, I plan, launch, and optimize full-funnel advertising strategies across Sponsored Products, Sponsored Brands, and Sponsored Display. I conduct in-depth keyword research, search term mining, and competitor analysis to identify high-intent opportunities, structure campaigns strategically, and control spend while maximizing ROAS. I actively manage bids, budgets, placements, and targeting, scaling winning campaigns and eliminating wasted spend through ongoing search term and negative keyword analysis. I align PPC strategies with listing optimization, pricing, promotions, and inventory levels to ensure efficient ad spend and sustainable growth.
I collaborate cross-functionally with creative, marketing, operations, and finance teams to ensure alignment with overall business goals. My work consistently delivers increased visibility, improved advertising efficiency, stronger conversion rates, and defensible brand positioning in competitive Amazon categories, driven by continuous testing, optimization, and performance accountability.
