DTC Creative Strategist & Direct Response Copywriter
(5+ years of experience helping DTC/eCommerce brands grow through paid social, creative strategy, and performance marketing)
I build and own creative strategy for DTC brands scaling on Meta, covering customer research and ad ideation, hooks, scripts, creative briefs, production direction, QA, and performance analysis.
My job isn't simply to produce more ads. It's to understand what to test, why it should work, what we learn when it doesn't, and how winning variables turn into the next round of creative.
RESULTS
- Helped scale a men's apparel brand from ~$100K/month to ~$750K/month in Meta spend in just 6 months, reaching $20K+/day spend.
- $1.6 million in sales from a single 'ugly' static ad
- $100K+ sales from AI video ads on an account historically scaled through static creative
- Cut a supplement brand's CPA by 66% in the first 30 days
- Built creative systems producing up to 20 unique AI-assisted videos per week for a health & medical equipment brand
See the strategy and results behind these case studies: -----------/#case-studies
What I own:
- Customer, competitor, product, review, comment, and market research
- Creative strategy, angle development, and customer/desire mapping
- Ad ideation and direct-response copywriting
- Hooks, UGC/video scripts, static concepts, and primary copy
- Creative briefs with visual direction, pacing, messaging, and storyboard guidance
- Weekly creative testing and iteration plans
- Meta Ads Manager performance analysis
- Winner analysis and loser diagnosis: hook, angle, offer, visual, format, audience, and message
- Creative QA and direction for editors, designers, and creators
- AI-assisted asset production when it improves testing speed or production economics
I work through a structured creative feedback loop: research informs concepts, performance data tells us what actually resonated, and those learnings feed directly into the next tests.
That means winners don't just get celebrated, they get reverse-engineered and expanded. Losers don't just get switched off, they help determine what we test next.
I've worked across men's apparel, supplements, wellness, skincare, and recovery products.
If creative strategy, ad ideation, or testing velocity is becoming the bottleneck to scale, that's the problem I solve.
View my portfolio here: -----------
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