Data-driven Digital Marketer with 4+ years of progressive experience in social media marketing, content strategy, and paid campaign optimization across nonprofit and legal settings. In my current role, achieved a 38.3% reduction in Cost Per Result and 110.8% increase in Click-Through Rate by consolidating and optimizing ad campaigns, while also reducing Cost Per Click by 48.9% through strategic audience targeting.
Backed by a Google Data Analytics certification and a data science fellowship, I bring an analytical edge to digital marketing strategy that balances cost-efficiency with measurable brand growth.
