PR Admin Support | Media Monitoring • Coverage Reporting • Media List Building • Outreach Support

Hi, I’m Nikki!

I help PR professionals and publicists streamline their media operations by taking care of the behind-the-scenes work that keeps campaigns organized and effective. Fro-----------dia research and journalist relations to coverage reporting and campaign coordination, I provide reliable, detail-oriented support so PR teams can focus on strategy, storytelling, and building strong media relationships.

I specialize in:

- Media monitoring & coverage reporting — Tracking client coverage across digital, print, broadcast, newsletters, podcasts, and syndications, and creating polished reports with UVPM, key highlights, and amplification notes.
- Media list building & journalist research — Building tailored media lists based on each client’s industry, target audience, campaign goals, and relevant editorial beats, while researching journalists and their recent coverage to identify strong pitching opportunities.
- Pitch research & media targeting — Identifying relevant journalists, outlets, trends, and editorial angles that align with specific products, campaigns, announcements, and client expertise.
- Media & competitor audits — Researching competitor coverage, placements, messaging, and media relationships to help identify gaps, opportunities, and relevant outlets for outreach.
- Media outreach & follow-up tracking — Keeping track of pitches, journalist responses, follow-ups, interest, and next steps to ensure outreach stays organized and timely.
- Press release distribution & pickup tracking — Coordinating press release distribution through PR platforms and wire services, then monitoring pickups, syndications, and resulting coverage.
- Journalist & influencer database management — Maintaining organized, accurate, and up-to-date contact databases, including relevant beats, outlet information, contact details, and pitching notes.
- Product seeding & media sample coordination — Managing sample requests from start to finish, including recipient details, shipment coordination, tracking information, deadlines, and follow-ups with brands and media contacts.
- Award, roundup & editorial opportunity research — Researching relevant awards, nominations, gift guides, product roundups, seasonal opportunities, and other editorial opportunities for clients.
- Content creator vetting & outreach support — Researching and shortlisting relevant creators, reviewing audience and content fit, supporting outreach, and tracking responses and feedback.
- PR campaign & tracker management — Maintaining campaign trackers, updating deliverables and statuses, organizing deadlines, and keeping open action items visible and moving forward.
- Meeting agendas, notes & action-item tracking — Preparing meeting agendas, documenting key takeaways, organizing clear action items, and following up on outstanding tasks to keep teams aligned and accountable.

I’m highly organized, detail-oriented, and flexible across time zones — committed to helping PR teams save time, stay on track, and deliver polished campaigns.