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Omni-Channel e-Commerce (Generalized) Specialist
New York, NY 10002
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Dedicated E-commerce Strategist: Leveraging 10+ years of multi-disciplinary expertise, anchored in highly extensive analytical abilities, to navigate complex challenges and drive innovative solutions across global omni-channel operations.
As a seasoned Generalized Specialist leveraging analytical abilities, diverse skill set, and a track record of assuming various roles and responsibilities within the global e-commerce space, I bring over a decade of hands-on experience. With a highly analytical and multi-disciplinary approach, I am committed to relentlessly seeking out and navigating the optimal path forward. My expertise spans across omni-channel operations, where I specialize in crafting creative, effective, and efficient solutions.
Skills | Proficiency Range: Advanced - Expert | (*excludes skills with proficiency range: Novice - Intermediate / as of Jan.2024)
• Analysis:
Active Listening, Auditing, Evaluating, Data Collection, Metrics / KPI Creation and Governance, Brainstorming, Benchmarking, Diagnostics, Judgment, Big Data Management and Governance, Collaboration, Predictive Modeling, Prioritization, Decision-Making, Troubleshooting, Cost Analysis, SWOT Analysis, Predictive Analysis, Quantitative Analysis, Qualitative Analysis, Continuous improvement.
• Business & Financial Management:
Decision-Making, Strategy and Planning, Optimizations, Operations, Profit and Loss, Forecasting, Supply Chain, Inventory, Quality Monitoring and Compliance, Personnel and Logistics, Client Relations, Supplier/Vendor Relations, Crisis Management, Customer Relations, Direct Fulfillment, Legal research, Legal drafting.
• Digital Marketing Strategy, Planning, Execution, and Management:
Market Research and Analytics, Search, PPC, Display Ads, Copywriting/Content, Email, Website, Social, Paid Promotions, Mobile, Video/Still Creatives, Product Launch, Affiliate marketing, Data Analytics and Insights.
• Performance Marketing Management:
Strategy Development, Campaign Planning and Execution, Budget Management, Optimizations, Performance Tracking and Analysis, Optimization and Testing, Relationship Management.
• Optimization:
Business/E-Commerce Operations, Digital Marketing Campaigns, Keyword Research, Listing/Content/Copy, Creative Stills and Videos, Conversions, Website / SEO / Search, Customer Experience, A/B testing.
• Organizational / Team:
Time Management, Team Management, Executive Administrative Support, Recruitment, Assessment, Onboarding, Training, Mentorship, Collaboration, Task Prioritization, Planning and Scheduling, Objective Setting, Attention to Detail, Information Management, Delegation, Communication, Stress Management.
• Automations and AI:
Business Operations, Marketing Funnels / Campaigns, Data Generation / Presentation, Chat Support, UI Analytics, Product Management, Team Management.
• E-Commerce and Marketing Channels:
Amazon Seller Central, Amazon Vendor Central, Amazon Advertising, Walmart Seller Center, Walmart Supplier 360, Walmart Connect, eBay, Shopify, D2C Website, Wordpress, Google Ads, Google Marketing Platform, Meta Advertising.
• Tools, Software, Program. Language:
Google Cloud, Google Analytics, Google Sheets/Slides/Docs/Forms/Sites/ Chat/Visual Studio, Microsoft Excel/Word/Powerpoint/Outlook/ Teams/PowerBI/Pivot Tables, Adobe Photoshop, Adobe Illustrator, JungleScout, Helium10, Teikametrics, Viral Launch, Keepa, Brand Registry, Da Vinci Resolve, Zendesk, Salesforce, Zoho, Commerce Hub, Tableau, Jira, Asana, Slack, Zoom, Chatbots, Javascript, Python, Magento, AWS, API, SQL, Maven.
Work Experience | Authorized to work in the US for any employer.
* e-Commerce Generalized Specialist | 2015 - Present
Responsible for the comprehensive day-to-day management, supervision of omni-channel marketplace activities - Amazon (3P/1P), Walmart (3P/1P), eBay, Shopify, Etsy, Wayfair, Target. Experienced in managing operations, supervising and training teams, PPC and digital marketing, performance marketing, leading creative direction, product launch, project management, optimizations, customer success management, and holding various positions tasked with the execution of a diverse range of responsibilities , including but not limited to:
• Marketing Manager - e-Commerce 3P Channel | Bower Inc. | Full-Time-----------
Spearheaded the restructuring, operation and marketing strategy of its 3P e-Commerce channels, overseeing all aspects of online sales and brand presence.
- Developed and implemented innovative eCommerce marketplace initiatives in repositioning, exposure, representation, and promotions of the brand to drive traffic, improve conversion rates, and increase online revenue.
- Instrumental in securing a consistent 3P revenue stream with 947% growth rate within 6 months, through targeted paid campaigns, promotions, and strategic marketing initiatives.
- Established strategic partnerships with key eCommerce platforms, including Amazon and Walmart, to optimize business performance and maximize ROI by securing compliance, facilitating favorable agreements, and driving marketplace policy enforcements.
- Improved customer experience processes resulting in significant increases in: satisfaction rating (67% to 99%), repeat customer rating (32% to 89%), and audience subscription for retargeting/up-selling (+650%).
- Analyzed P&L numbers, market trends, consumer behavior, and competitive landscape to identify growth opportunities, optimize campaign strategies, and informed marketing strategies.
- Collaborated with cross-functional teams, including product development and sales, and inventory/logistics, to ensure alignment of eCommerce initiatives with overall business objectives.
- Brand Protection and Enforcement: Implementing strategies to protect and enforce client/brand-specific policies in the marketplace, addressing unauthorized seller mitigation, MAP enforcement, and ensuring account and marketplace policy compliance.
- Critical Troubleshooting: Handling and resolving highly critical issues, conducting thorough planning and analysis, formulating system processes, case management, and ensuring compliance with terms of service.
- Creative Writing, Graphics & Design, Copywriting, Copy Review, Proofreading, & Editing: Ensuring high-quality content creation and optimization, including creative writing, graphic design, and meticulous copywriting, review, proofreading, and editing.
- Leading product inventory forecasting and management, overseeing the complete lifecycle of product listings, including creation, optimization, keyword research, SEO, and A+ content/creative content & assets.
- Enhancing customer support, analyzing and improving customer user interfaces, and planning and managing reviews generation.
• E-Commerce Manager | OmniiX LLC | Contract-----------
Led eCommerce strategy development and execution for a diverse portfolio of clients, including multinational conglomerates and emerging brands.
- Managed cross-functional teams to drive client growth and acceleration across retail media channels, with a focus on Amazon Advertising and Walmart Connect (WMC) paid search, sponsored products and display.
- Developed end-to-end eCommerce strategies and plans to maximize client ROI and achieve business objectives.
- Instrumental in driving monthly revenue growth for multiple clients ranging from local to international brands to an average of 74% over a 12-month period, through targeted search, display, omnichannel, native and external advertising campaigns, and strategic marketing collaborations and initiatives.
- Provided subject matter expertise on eCommerce retail environment, educating internal teams and clients on best practices and industry trends.
- Oversaw client service delivery executions, ensuring quality control and adherence to best practices.? Conducted performance reviews, and provided training to six (6) direct reports to foster professional growth and development within the e-Commerce landscape.
- Orchestrating end-to-end project planning, execution, and product launch campaigns to enhance brand exposure, visibility, and drive sales.
- Customized Business Process Solutions & Automations: Implementing tailored business process solutions and leveraging AI solutions/software to enhance operational efficiency.
- Direct-to-Client Meetings and Strategic Consultations: Facilitating direct meetings with clients and conducting strategic consultations to align operational strategies with client goals.
- Critical Troubleshooting: Handling and resolving highly critical issues, conducting thorough planning and analysis, formulating system processes, case management, and ensuring compliance with terms of service.
- Planning, executing, and managing automated text/email marketing campaigns to boost sales velocity, generate traffic, increase customer-to-brand interaction, and build customer databases.
- Enhancing customer support, analyzing and improving customer user interfaces, and planning and managing reviews generation.
• E-Commerce Specialist | Proventus LLC via OmniiX | Freelance-----------
Implemented and optimized eCommerce advertising campaigns across various platforms, including Amazon, Google, and Social(Meta).
- Managed client accounts and budgets, delivering measurable results and driving revenue growth through strategic channel account and campaign management.
- Instrumental in relaunching and driving revenue growth for multiple marketplace-stagnant brands, revitalizing organic performance and increasing revenue by 2000% within 7 months through meticulous page/product/brand optimization, targeted paid advertising and marketing campaigns, and strategic brand collaboration.
- Conducted comprehensive proprietary methodologies and executions of keyword research, listing copywriting, ad copywriting, and ad creative development to optimize campaign performance, encourage page/brand engagement, and drive conversions.
- Analyzed campaign metrics and performance data to identify trends, insights, and opportunities for optimization.
- Developed comprehensive training programs, including SOPs and training documentation, to onboard new tea-----------mbers and enhance the skills of existing staff in operations and advertising/marketing.
- Oversaw the recruitment process for five (5) specialists, conducting interviews, and hiring individuals aligned with the team's objectives and company standards. And, conducted regular performance reviews to guide them towards professional growth and development within the eCommerce landscape.
- Presented campaign performance reports and insights to clients, providing strategic recommendations for future optimizations.
- Brand Protection and Enforcement: Implementing strategies to protect and enforce client/brand-specific policies in the marketplace, addressing unauthorized seller mitigation, MAP enforcement, and ensuring account and marketplace policy compliance.
- Direct-to-Client Meetings and Strategic Consultations: Facilitating direct meetings with clients and conducting strategic consultations to align operational strategies with client goals.
- Critical Troubleshooting: Handling and resolving highly critical issues, conducting thorough planning and analysis, formulating system processes, case management, and ensuring compliance with terms of service.
- Leading product inventory forecasting and management, overseeing the complete lifecycle of product listings, including creation, optimization, keyword research, SEO, and A+ content/creative content & assets.
- Creative Writing, Graphics & Design, Copywriting, Copy Review, Proofreading, & Editing: Ensuring high-quality content creation and optimization, including creative writing, graphic design, and meticulous copywriting, review, proofreading, and editing.
- Customized Business Process Solutions & Automations: Implementing tailored business process solutions and leveraging AI solutions/software to enhance operational efficiency.
- Creating and formulating training materials and executing staff/team training, both internally and externally.
* Chief Financial Officer Operations | Kolektiv Group Incorporated | Full-time-----------
- Oversaw the financial planning and corporate operations of a Fast-Moving Consumer Goods (FMCG) agricultural company, entailing the evaluation and analysis of financial health. Conducted thorough forecasting, developed strategic plans, and implemented efficient and effective operational procedures to enhance overall corporate performance.
- Financial Strategy and Planning: I am responsible for developing and implementing financial strategies aligned with the company's goals and objectives in the import/export agricultural sector. This includes financial forecasting, budgeting, and long-term financial planning to ensure sustainable growth and profitability.
- Risk Management and Compliance: I oversee risk management activities, identifying potential financial risks and implementing strategies to mitigate them effectively. Additionally, I ensure compliance with regulatory requirements, international trade laws, and financial reporting standards to uphold the company's reputation and integrity in the global market.
- Performance Analysis and Optimization: I conduct thorough financial analysis and performance evaluations to provide actionable insights for optimizing operational efficiency and enhancing profitability. By leveraging financial data and key performance indicators, I drive informed decision-making, identify cost-saving opportunities, and support strategic initiatives aimed at maximizing shareholder value and market competitiveness.
* Head of Operations | VIP Manpower Services Corporation | Full-Time-----------
- Held a leadership role overseeing the daily operations of a corporation specializing in the evaluation, recruitment, deployment, and supervision of manpower for diverse client companies. Responsibilities encompassed the attainment of monthly revenue targets, formulation of effective marketing strategies, fostering client retention through adept management and relationship-building, securing new client acquisitions, supervising personnel, ensuring consistent delivery of high-quality services, continuous enhancement of customer service, and providing adept crisis management and troubleshooting support as required.
- Strategic Resource Management: I am responsible for strategically managing the allocation and deployment of our manpower resources across various projects and client engagements. This involves forecasting staffing needs, optimizing resource utilization, and ensuring adequate coverage to meet client demands while maximizing operational efficiency.
- Talent Acquisition and Development: My role encompasses overseeing the entire talent acquisition process, from sourcing and recruitment to onboarding and training. I lead initiatives to attract top talent, foster a culture of continuous learning and development, and implement retention strategies to nurture and retain our workforce.
- Operational Excellence: I drive operational excellence by establishing and enforcing standardized processes, procedures, and quality standards across all operational functions. I continuously identify areas for improvement, implement best practices, and leverage technology to streamline operations, enhance productivity, and deliver exceptional service to our clients and stakeholders.
Links | Other online resources
LinkedIn | -----------.-----------/in/------------------------m/?
Indeed | ----------------------m-77uv4wn
Education
Bachelor of Science in Business - Management
University of the Immaculate Conception |-----------
Languages
English - Fluent
Spanish - Beginner
References
Available upon request
