Hi, I'm Daphne.
I help service businesses find and fix the gaps where revenue quietly leaks out. Most businesses don't have a lead problem. They have a systems problem. Follow-ups get missed. Bookings don't convert. Payments come in but nobody knows what's actually working. Revenue disappears between the cracks and there's no clear way to see where.
I'm a Revenue Operations Architect. I diagnose where your revenue cycle breaks down, then design and build the systems that close those gaps permanently.
My primary platform is GoHighLevel, but the value isn't the tool. It's the strategic thinking behind what gets built and why.
What I build:
Revenue Pipeline Systems. CRM architecture, lead routing, automated follow-ups, booking flows, approval workflows, and pipeline tracking from first touch to closed deal.
Conversion Infrastructure. Landing pages, funnels, lead capture, and optimization based on how your buyers actually move, not software defaults.
Client Journey Automation. Onboarding, appointments, email and SMS campaigns, payment and installment logic, and fulfillment tracking. Full lifecycle, fully automated.
Operational Visibility. GA4, Google Tag Manager, reporting dashboards, and analytics that show you what converts, what leaks, and where to focus.
What this looks like in practice:
For a US-based professional speaker and coach, I built a 5- workflow closed-loop automation system with 19 email templates, trigger-link approval gates, attendance tracking, installment payment logic, and Information logging. Every step from inquiry to payment to fulfillment runs automatically with built-in decision points the client controls.
For a 300+ member employee cooperative with 38 years of history, I designed a 7-module operational system covering loan application automation, member communications, admin efficiency workflows, onboarding flows, and a phased delivery roadmap. One system to replace years of manual paperwork and disconnected processes.
Why clients choose me over typical automation freelancers:
I start with your revenue cycle, not the tool. Before building anything, I map where leads, sales, and delivery connect and where they don't. That diagnostic step is what turns automation into actual growth infrastructure.
I've delivered closed-loop systems with 9+ integrated workflows and installment payment logic for a single client. I've built onboarding systems for 300+ member organizations. I've architected operations across US, Australian, UK, and Latin American markets with bilingual delivery. Every engagement includes project management, SOPs, documentation, and QA built in.
Let's talk about what you're working on.
