Senior Email & SMS Marketing Specialist | CRM Strategist | Klaviyo & Omnisend Expert
Profile Description
I am a results-driven Email and CRM Marketing Consultant with over 12 years of experience in the e-commerce and digital marketing space. I specialize in helping D2C brands scale their revenue through high-converting email/SMS strategies, advanced automation, and data-backed lifecycle marketing.
Currently, I serve as a CRM Manager, overseeing end-to-end strategy for multiple e-commerce clients. My approach combines creative design and persuasive copywriting with technical expertise in audience segmentation and AI-assisted execution to drive maximum retention and ROI.
What I bring to the table:
Full-Stack CRM Management: Owned end-to-end strategy for multiple e-commerce clients, managing campaign calendars, product launches, and revenue targets.
Advanced Automation: I architect high-performing flows from scratch, including Welcome Series, Abandoned Cart/Browse, Post-Purchase, and Win-back sequences.
Strategic Segmentation: Using purchase behavior, engagement levels, and lifecycle stages to deliver personalized customer experiences at scale.
AI-Integrated Workflow: I leverage AI tools like Gemini, Claude, and ChatGPT to accelerate campaign ideation, copywriting, and performance analysis.
Design & Technical Skills: Proficient in creating visually compelling emails using Adobe Suite, Canva, and Figma, as well as building landing pages that convert.
Expertise in Tools:<8efe80624d780eba0c6493ec45140364>Email/SMS: Klaviyo, Omnisend, Mailchimp, Dotdigital, HubSpot, Attentive, Wunderkind.
Project Management: Asana, ClickUp, Notion, Monday(.)com, Trello.
Automation & AI: Zapier, Make, ChatGPT, Claude, Gemini.
Design & Social: Adobe Suite, Figma, Canva, Buffer, Hootsuite.
Whether you need a full CRM audit, a migration to a new platform, or a dedicated manager to handle your daily email and SMS operations, I have the experience and the tools to help your brand grow.
