I am an Amazon Sponsored Ads PPC Manager with 2.6+ years of experience, I help Amazon FBA Sellers Business to reach their goals, to generate more profit through PPC campaigns strategies and proper optimization.
Key Amazon PPC Responsibilities:
* Set up new Ad Campaigns and segmentation including new product launches, additional campaigns to increase ad spend for accounts.
* Conduct advanced keyword research, mine new search terms from search terms reports and Search Query Performance Report.
* Review overall performance, check metrics' impressions-to-clicks ratio, budgets running all throughout the day.
* Negating unprofitable keywords and ASINs
* Audit accounts and find ways to improve
* Asses ads performance per product
* Campaign restructuring, targeting, setting up display and branded (video) campaigns.
* Review Weekly Report Performances including TACOS and overall sales.
* Investigating and troubleshooting anomalies with campaigns (product suddenly gets flagged, impression count suddenly drops, etc.)
* Campaign scaling, ranking for certain keywords to boost overall account sales
* Make implementations, generate new ideas for account to improve.
* Interpret and analysis performance using PPC reports and pivot table.
