As a Senior Media Campaign Manager / PPC Manager, your role is a blend of high-level strategy and technical precision. Here is a polished, high-impact job description tailored for a professional portfolio. Senior Media Campaign Manager | PPC Manager Strategic Lead & Performance Marketing Expert Role Overview I serve as the strategic architect and hands-on lead for multi-channel performance marketing initiatives. My focus is on aligning brand objectives with measurable ROI through advanced paid search (SEM), social, and programmatic strategies. I manage the full lifecycle of complex, high-budget campaigns from initial market research and technical setup to real-time optimization and executive-level reporting. Core Responsibilities: Omni-Channel Strategy: Designing and executing comprehensive PPC roadmaps across Google Ads, Bing, Meta, LinkedIn, and Amazon to capture intent and drive conversions. Budget Management: Overseeing significant monthly ad spends (up to $[Insert Amount]), ensuring optimal pacing and maximum ROAS (Return on Ad Spend) through rigorous financial oversight. Technical Optimization: Leveraging advanced bidding strategies (tCPA, tROAS), A/B split testing, and audience segmentation to drive down CAC (Customer Acquisition Cost). Data Analysis & Attribution: Utilizing Google Analytics 4 (GA4), GTM, and CRM integrations to track the full customer journey and attribute value across touchpoints. Creative Governance: Collaborating with design teams to develop high-performing ad copy and visual assets rooted in performance data and psychological triggers. Stakeholder Leadership: Translating complex data sets into actionable insights for C-suite executives, providing clarity on KPIs and long-term growth opportunities. Key Technical Competencies Category: Tools & Skills, Search Engines Google Ads (Search, Display, Shopping, PMax), Microsoft Advertising, Social & Video, Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads, Analytics (GA4), Looker Studio, Supermetrics, ----------- Technical GTM (Tagging), Pixel Implementation, Scripts, API Integrations Strategic competitor analysis, Keyword Research, Landing Page Optimization (LPO)
