I am a very competent content writer, having been in the field for 12 years. I have seen SEO styles of writing evolve from pre-Panda and pre-Penguin keyword optimization to today's less keyword-dependent mode of writing. It was my understanding of how SEO works that helped me survive beyond Panda, Penguin and other updates Google have put onto its algorithm. It is also this understanding that has helped me evolved my writing style to be more useful to my clients.