I am an Operations and Marketing professional with progressive experience across sales, digital marketing, e-commerce, business operations, customer engagement, and process improvement within the food and beverage industry.
Over the years, my responsibilities expanded from hands-on sales and marketing execution to managing cross-functional operations, developing workflows and SOPs, monitoring KPIs, supporting teams, and helping build systems that improve day-to-day business processes. I have also worked across e-commerce, live commerce, brand development, paid digital advertising, and customer-service automation.
My hands-on digital experience includes Shopify and WooCommerce, Meta Ads, -----------, Zapier, ManyChat, Mailchimp, Chatbase, and other business and automation tools. I have built workflows and automations, managed e-commerce activities, supported on-page SEO, developed customer messaging systems, and implemented digital solutions for both marketing and operations.
In marketing, I have experience developing brand identity and voice, managing social media and content, and running resource-efficient digital campaigns. One Meta Ads campaign generated 15,655 link clicks at ₱0.18 per click from ₱2,853.35 in ad spend.
I approach business challenges by combining practical experience, performance data, and frameworks such as Pareto Analysis (80/20 rule) to identify priorities, address process gaps, and focus resources where they can create the most value.
I am also continuing to develop my knowledge of AI and its practical application in business, with a focus on using AI and automation to support research, communication, customer service, marketing, and operational workflows.
I am currently exploring opportunities where I can apply my combined experience in Operations, Marketing, E-commerce, Process Improvement, and Workflow Automation while continuing to grow in AI-enabled business operations.
