Senior Amazon Advertising Architect | Lead AdTech Systems Strategist
Driving Multi-Market Dominance through Algorithmic Governance & Finance-Backbone Logic.
I don't just manage PPC; I architect high-velocity global portfolios designed for compound growth. With over 4 years of deep technical expertise and a 6-year foundation in Finance (SAP Business One), I bridge the gap between aggressive marketing and rigorous profitability modeling.
If you are a premium brand looking for a "yes-man" to push buttons, I am not for you. But if you need a Systems Operator who can orchestrate complex automated bidding infrastructures while maintaining a 39.3% CAGR, let’s talk.
The Performance Edge
• Compound Growth Engine: Proven track record of delivering a 39.3% CAGR and maintaining a 3-year weighted average ACoS of 23.81% across international portfolios.
• Operational Transformation: Expert in transforming raw consumer data into high-converting assets through rigorous N-Gram linguistic audits and "Zero-Conversion Halt" protocols.
• Market Penetration Specialist: Successfully engineered a 4-month penetration strategy for high-margin brands, generating £43,000+ in ad-attributed revenue within the first 120 days.
Core Competencies
• Algorithmic Governance: Mastery of Ad Badger and custom Boolean Logic recipes to neutralize "data bleed" and maximize spend efficiency.
• High-Volume Infrastructure: Independently orchestrating architectures of 450+ active campaigns with a consistent 3.0+ ROAS.
• Global Ecosystem Management: Strategic execution across US, UK, EU, CA, and AU marketplaces—including specialized UK market entry for regional multi-brand portfolios.
• Creative Workflow Integration: Directing AI generative workflows (Midjourney) to fuel NTB (New-to-Brand) sales and achieve Top 100 Best-Seller rankings.
Technical Stack & Governance
• AdTech: Helium 10, Ad Badger, DataDive, Amazon Advertising Console (IS/IR Mastery).
• Finance & Data: SAP Business One, SQL Database Management, Advanced Profitability Modeling.
• AI & Metadata: ChatGPT Prompt Engineering for SEO-optimized metadata lifecycles at scale (3,500+ listings).
I specialize in High-Margin, High-Velocity brands. I focus on protecting your take-home profit by treating your ad spend as capital investment. My "Surgical Bidding" approach ensures we dominate Page 1 without the reckless "budget bleed" common in amateur management.
I am currently accepting inquiries for premium brands that value data integrity and strategic scalability.
