I help Amazon FBA Private Label Sellers establish a scalable and profitable Amazon business by finding their winning products that will generate high revenue with a promising profit margin of 40% and above through my unique and effective strategies, generate more profit through proper store optimization management and marketing strategies that will organically increase rank and revenue.
Skills:
1. Amazon FBA Product Research
2. Supplier Sourcing and Creating Shipment Plans
3. Amazon In-depth Keyword Research
4. Listing Creation and Optimization
5. Amazon Product Launching and Rapid Ranking
6. Amazon FBA Inventory Management
7. PPC - Amazon Sponsored Ads
8. Social Media Management
9. Amazon FBA Seller Central Management
Experience:
SIMPIWORKS - Nov 2022 to Sep 2026
Amazon PPC Manager
• Managed Amazon advertising for a portfolio of brand accounts across multiple categories, owning strategy, budget, and
day-to-day optimisation of large and varied SKU catalogues.
• Scaled brands against monthly TACOS and ACOS targets, improving advertising efficiency while growing organic sales and
total account revenue.
• Built and ran full-funnel campaign structures across Sponsored Products, Sponsored Brands, and Sponsored Display,
segmented by product priority and margin.
• Diagnosed underperforming campaigns by isolating the failure point — targeting, match type, bid, or budget — and rebuilt
the affected structures rather than applying blanket bid changes.
• Applied Pareto analysis across search terms and targets to identify the minority of keywords and match types driving the
majority of sales, then concentrated budget and bids behind them.
• Ran continuous keyword harvesting from search term reports and applied negative targeting to cut wasted spend and lift
conversion rates.
• Used dayparting to align bids and budgets to the hours and days with the strongest conversion performance, reducing
spend in low-yield windows.
• Built performance dashboards and presented results and recommendations to clients and stakeholders, translating
account data into clear decisions on spend and strategy.
• Used Jungle Scout, Data Dive, MerchantSpring, and Keepa for keyword research, competitor and pricing analysis, and
client-facing performance reporting.
• Applied AI tools to accelerate search term analysis, bulk sheet preparation, and reporting workflows.
